Media Buyer

Responsibilities: Set up and maintain multiple paid search campaigns in Google Ads and Microsoft Ads for multiple clients Set up and maintain multiple paid social campaigns for multiple clients. Proficiency in Meta required. Experience in Tik Tok, Linked In, Reddit, Pinterest are a plus. Manage, track and continually optimize paid search campaigns Analyze website traffic and offer insights for improving campaigns Complete regular search results audits as well as ongoing keyword and competitor research Support internal team members regarding ongoing or ad hoc client needs Demonstrate critical thinking relevant to client goals and communicate strategy considerations effectively when proposing campaign adjustments Responsible for meeting performance benchmarks and goals specific to campaign and/or client plans Complete ongoing performance analysis for all accounts, identifying wins, challenges, and optimization opportunities Work cross-functionally with other media execution teams to maximize cross-channel full funnel campaign opportunities

Qualifications: Required 3+ years of hands-on media buying experience, agency setting preferred Full understanding of media execution within discipline Demonstrated ability to manage competing deadlines across multiple accounts and markets Comfort reading performance data and making in-flight optimization recommendations Clear, professional written and verbal communication with internal teams, vendors, and platform representatives Strongly Preferred Bachelor's degree in marketing, advertising, or a related field Experience working with Automotive and Retail clients Proficiency in Excel or Google Sheets, including pivot tables and lookup functions Platform or vendor certifications relevant to the specialty Google Ads and Microsoft Ads certification, working knowledge of GA4 and conversion tracking setup Meta Blueprint certification, working knowledge of Meta pixel and Conversions API, experience with Tik Tok, Linked In, Reddit, or Pinterest Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law, is prohibited.