Senior Manager External Communications
$129,300.00 – $258,700.00
ApplySenior Manager External Communications
Posted 7 days ago
SENIORITY
Manager
SALARY
$129,300.00 – $258,700.00
About the role
- Position the company as a leading company globally through proactive media relations, social and external communications.
- Identify and create content across multiple channels to highlight Abbott's leadership and products.
- Cultivate a deep understanding and strong relationship with media and influencers with a keen focus on consumer, trade and business media.
- Maintain and develop relationships with consumer, business and financial news editors and reporters through thoughtful, strategic engagement – especially related to company strength, strategy, innovation and brand.
- Enhance visibility of the company and protect company reputation.
- Prep Abbott leadership before interviews including contributing to key message development and positioning.
- On-site management of media interviews and events. A deep understanding and utilization of social media channels and engagement strategies.
- Manage a team of media relations specialists and spearhead the PITCH team, an internal team of Abbott media relations experts
- Must be a strong teammate who: Operates with principled leadership and sound business ethics, exercising the highest level of integrity.
- Has an entrepreneurial mindset combined with an ability to navigate in a large, complex organization.
- Takes a global view.
- Treats others with respect – listens and cares.
- Develops strategy and executes plans to write and produce content (multimedia – digital, social, video, etc.) about Corporate strategy and science/innovation to reach key stakeholders including consumers and business influencers via media relations.
- Works extensively with national and international media, as a primary spokesperson in consumer and business media.
- Interfaces with various division and corporate constituencies, including government affairs, investor relations, legal, finance, marketing, regulatory, medical, clinical and senior management.
- Demonstrates strong understanding of corporate businesses and divisional therapeutic areas, industry, competitive environment and stakeholder landscape to provide effective counsel to division management.
- Oversees development of messages, media materials and other communications tools.
- Develops issues management plans and oversee execution of plans often acting as company spokesperson.
- Develop strategic communications and competitive positioning for the company, with particular emphasis on competitive environment and marketplace.
- Oversees PR agency management.
- Minimum Experience / Training Required 8+ years of experience in content development (journalism or multimedia)
- Excellent writer and communicator who can organize, summarize, clarify and communicate ideas simply, succinctly and accurately.
- Experienced user and creator of social media to drive awareness and engagement.
- Experience in media relations, with a deep understanding of how to use external communications to enhance reputation.
- Skilled at building stakeholder trust to enhance business reputation.
- Able to achieve results while dealing with ambiguity and a rapid pace of change.
- Demonstrated ability to use communications to drive business results.
- Experience in strategic thinking and ability to develop and implement communications plans.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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