Channel Commercial Marketing Manager
bradySalt Lake City (UT)
Channel Commercial Marketing Manager
Posted 45 days ago
bradySalt Lake City (UT)
SENIORITY
Manager
About the role
Job Description:
Ready to make an impact? We're seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our reseller partners in security and access control markets. In this role, you'll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you'll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.
Job Requirements:
Own the Channel Marketing Strategy: Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management. Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.
Partner Engagement & Growth: Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance. Sales Enablement: Equip channel partners' sales teams with the tools, content, and training needed to effectively position and sell our products and solutions. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.
Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget, requests, and approvals, working with channel management.
Cross-Functional Collaboration: Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.
Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
Perform other related duties and projects as assigned to support overall channel marketing goals.#LI-EA1Job Details
Job Type: Full-time
Category: Marketing / eCommerceSalaried: Salaried
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.