Principal Product Designer. Brand and Experience (Contract, Hands-On)
Principal Product Designer. Brand and Experience (Contract, Hands-On)
Posted 4 days ago
SENIORITY
Manager
About the role
- The Fractional Principal Product Designer will be personally designing and building this work. This is an individual-contributor, hands-on-keyboard role, not a direction-setting or oversight-only position.
- Translate OfferUp's brand strategy into practical product-experience principles, and design the frameworks and artifacts that make those principles usable by product and engineering.
- Identify the highest-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp.
- Design a small number of strategically important user experiences in Figma from concept through engineering-ready hand-off.
- Develop testable hypotheses connecting design decisions to user and business outcomes, and build the prototypes needed to test them.
- Partner closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work — hands-on for the core design deliverables, not delegating execution.
- Build reusable interaction, visual and content patterns — component-level design work — that strengthen the broader product design system.
- Assess the design operating model and recommend the appropriate long-term capability, informed by direct hands-on experience building within the current structure.
- Expected deliverables
- By the end of the engagement, the designer will have produced:
- An audit of the current experience and its most important strategic gaps.
- A concise set of product-experience principles translating the OfferUp brand into product behavior and design.
- Clearly articulated user and business hypotheses for the priority experiences.
- Validated prototypes for two strategically significant areas.
- At least one experience advanced into a live experiment, phased release or engineering implementation.
- Implementation-ready designs and specifications for agreed-upon work.
- Reusable product design patterns and recommendations for the product design system.
- A measurement readout covering qualitative findings, near-term behavioral results and longer-term measures to continue tracking.
- Measures of success
- Success will not be evaluated on aesthetic preference alone. Depending on the selected experiences, measures may include:
- Faster time to first meaningful value.
- Improved comprehension of OfferUp's value and available use cases.
- Increased completion of activation behaviors such as search, save, message, profile setup or listing.
- Greater engagement with locally relevant content and categories.
- Improved comprehension and use of identity and trust signals.
- Improved D7 or D30 qualified return behavior.
- Strong qualitative improvements in perceived usefulness, ease, trust, relevance and visual appeal.
- Adoption of reusable experience principles and patterns by the existing teams.
- Existing engagement metrics will be treated as important guardrails. The team will also evaluate broader and longer-term user outcomes so that promising experience changes are not judged solely by immediate click behavior.
- Operating approach
- The right person will be expected to work as both an originator and collaborator.
- They Must Be Able To:
- Move comfortably from strategy to detailed interface design.
- Produce exceptional work personally rather than only directing others.
- Explain the user and business reasoning behind design decisions.
- Collaborate with quantitatively oriented product partners without reducing every decision to local optimization.
- Design, execute, and leverage user research and experimentation to strengthen judgment.
- Work within technical constraints while identifying where those constraints should be challenged.
- Build alignment across Product, Marketing/Brand, UX, and Engineering.
- Raise the quality of the existing team through critique, modeling and practical systems.
Before you apply
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