Remote VP of Marketing

VP of MarketingProlificProlific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.The roleThis is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You'll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem.At a pivotal stage of growth, this is a hands-on leadership role. You'll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue.You'll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works.What you'll be doing in the roleSet and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growthBuild, restructure, and scale the marketing organisation, including team design and operating modelEstablish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROIDevelop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisationsLead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscapePartner closely with sales to strengthen sales enablement and land-and-expand motionsDrive cross-functional go-to-market execution, including launches and expansion into new customer segmentsBuild Prolific's brand awareness and category presence, ensuring we are top-of-mind for AI and research leadersWhat you'll bring to the role10+ years leading and scaling marketing in high-growth tech or scale-up environmentsProven ownership of a full-stack B2B marketing function, spanning multiple disciplinesTrack record of building and executing strategies that drive pipeline and revenue growthExperience operating in enterprise B2B environments, ideally with complex or technical productsExposure to AI, developer, or data-driven ecosystems strongly preferred Skills and ApproachDeep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTMAbility to translate complex products and markets into clear, differentiated positioningStrong understanding of sales enablement and land-and-expand modelsCommercial and analytical mindset, with a focus on pipeline, revenue, and ROIComfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environmentsBuilder mindset, with experience creating structure and processes from first principlesEvolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team LeadershipProven ability to build, lead, and develop high-performing, multi-disciplinary teamsExperience overseeing product marketing and brand, even if not your core backgroundStrong operator who brings clarity, structure, and alignment to complex organisationsComfortable acting as a builder and change agent, not just an optimiserWhy Prolific is a great place to workWe've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.Links to more information on ProlificBenefitsExternal HandbookWebsiteYoutubePrivacy StatementBy submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.