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David Careers

Head of Content and Creative

Posted yesterday

market defenseArlington (VA)
Marketing ManagersAdvertising Agencies

SENIORITY

Manager

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About the role

About Market Defense Market Defense is a leading digital commerce and marketplace services platform helping consumer brands accelerate growth across Amazon, TikTok Shop, and the broader digital ecosystem. We partner with some of the world’s most recognized brands across beauty, personal care, lifestyle, and consumer goods, combining strategic expertise, advanced technology, and performance-driven execution. As the digital landscape evolves, we are expanding our capabilities beyond traditional retail media into paid social, performance marketing, organic search, and AI-powered discovery.
The Opportunity: We're looking for a Head of Content and Creative to set the content and creative vision for the company and make sure every piece of work we put into the world is strategic, consistent and effective. You'll lead a team of 15 designers, copywriters and production specialists across regions, and you'll be the final word on content and creative quality. The Head of Content and Creative owns what our clients' brands say as well as how they look, worldwide, across all markets and channels. That includes listing titles, bullets, descriptions, backend keywords, A+ copy and brand stories alongside imagery, video and design. The role reports to the COO.This is a hands-on leadership role. You'll balance big-picture brand thinking with the operational discipline needed to deliver high volumes of work on time, across markets, languages and channels. You'll work closely with leadership, account and strategy teams, and performance and media partners to turn business goals into content and creative that measurably move results. The ideal candidate is visionary and practical, able to set a bold creative direction and also build the systems that deliver it. They are a people-first leader who grows talent, gives honest feedback and builds teams people want to stay on. They are commercially minded, connecting content and creative choices to business outcomes and explaining why the work works. They bring a global perspective, leading across cultures and time zones and knowing when to standardize and when to localize. And they stay calm under pressure, keeping quality high when volume and deadlines are demanding.
Key Responsibilities Creative Vision & Quality:
  • Define and own the global creative vision, standards and brand guidelines, and make sure they're applied consistently across all markets and channels.
  • Act as final approver on content and creative output, giving clear, constructive feedback that raises the quality bar.
  • Balance global consistency with local relevance, adapting work for regional audiences, languages and cultural nuances.
  • Keep the team current on design, content, platform and AI-tool trends, and bring fresh thinking to the work.
  • Content Strategy & CopySet brand voice and copy standards for each client, and make sure they're applied consistently across listings, ads, brand stores and social.
  • Own listing content and SEO across Amazon, Walmart and TikTok Shop, including titles, bullets, descriptions, backend keywords and A+ copy.
  • Lead content strategy for organic search and AI-powered discovery, making sure products are found and described accurately by search engines and AI shopping assistants.
  • Oversee copy localization for international markets, adapting language, keywords and claims for each region.
  • Partner with marketplace and compliance teams to keep content accurate, on-policy and ready for each retailer.
  • Team Leadership (15 People)
  • Lead, coach and develop a team of 13 across design, copy and production, including any managers or leads within the team.
  • Build a clear team structure, roles and career paths, and run regular 1:1s, performance reviews and development plans.
  • Hire and onboard top content and creative talent as the team grows, and manage freelancers and external agencies when needed.
  • Create a culture of collaboration, accountability and creative ambition across time zones.
Operations & Delivery: Own the content and creative workflow end to end: intake, briefing, prioritization, review, approval and delivery. Set capacity planning and turnaround standards so the team delivers high volumes of work on time and on budget. Choose and manage creative and content tools, templates, asset libraries and project management systems. Manage the department budget, including software, freelancers and production costs.
Partnership & Strategy:
  • Partner with leadership, strategy, account and performance teams to translate business goals into content and creative briefs and concepts.
  • Represent the content and creative department in senior and client-facing meetings, presenting and defending recommendations.
  • Contribute to company strategy, pitches and new business where content and creative are a differentiator. Performance & Measurement
  • Use data and testing to guide content and creative decisions, working with performance teams to learn what drives results.
  • Define content and creative KPIs (such as conversion rate, click-through rate, organic rank, search visibility, content health and on-time delivery) and report on them regularly.
  • Build a culture of testing and iteration, turning insights into better content and creative over time.
  • Qualifications Required 10+ years of content and creative experience in an agency, in-house brand or e commerce environment, with 5+ years leading creative or content teams.
  • Proven experience managing a team of 10+ people, including managers or leads, ideally across multiple regions or time zones.
  • Experience leading copywriting or content strategy, including setting brand voice across multiple brands. • Working knowledge of marketplace SEO and keyword research, and how content affects search rank and conversion.
  • A strong portfolio showing brand, campaign, content and digital work that delivered measurable business results.
  • Deep understanding of digital channels, including social, paid media, websites and e commerce or marketplace content.
  • Experience building content and creative workflows, setting standards and managing budgets.
  • Excellent communication and presentation skills, with confidence in senior and client facing settings.
  • Comfort using data and test results to inform content and creative decisions.
Preferred: Experience leading global or multi-market content and creative, including localization. Background in performance creative or direct-response work. Familiarity with AI and automation tools for content and creative production. Experience with marketplace research tools such as Helium 10 or similar. Strong working knowledge of Adobe Creative Cloud, Figma and creative project management tools. Bachelor's degree in design, communications, marketing or a related field, or equivalent experience
What Success Looks Like:
  • In the first year, you'll move from learning the business to running a content and creative engine that is measurably faster, more consistent and more effective. First 90 DaysMeet every team member and key stakeholder.
  • Audit current content, creative, workflows and tools.
  • Identify quick wins and the biggest gaps.
  • First 6 MonthsRoll out an updated team structure, content and creative standards, and workflow.
  • Set content and creative KPIs and a reporting rhythm.
  • Make any key hires.
  • First 12 Months
  • Deliver measurable gains in content and creative performance, organic visibility and on time delivery. Have a consistent global brand and voice across markets.
  • Build a team with clear growth paths and strong retention.
  • Why Market Defense?
  • This is an opportunity to grow your creative leadership career at a fast-growing, private equity backed digital commerce platform.
  • You will lead a team of 13 creatives and set the creative direction for some of the most recognized consumer brands on Amazon, Walmart, and beyond.
  • As we expand our omnichannel offerings, you will help bring our creative to new retail and social commerce channels. We offer a collaborative, remote-first environment, real ownership of your work, and clear room to grow as the team scales

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