Director of Marketing Strategy, Planning, and Operations

The Farmer’s Dog is looking for a Director, Marketing Strategy & Planning to be the connective tissue across every pillar of Marketing so the organization operates from one shared view of spend, priorities, and goals Reporting to marketing leadership, you’ll partner with Finance and every marketing pillar to build and manage the budget, bring rigor and risk assessment to how we plan, and make sure every channel is pointed at the same set of goals This role is highly quantitative and sits at the intersection of strategy, finance, and operations Own the end-to-end marketing budget process, to include planning, allocation, in-year reprioritization, and reporting, so every marketing leader and Finance partner works from a single, trusted view of spend across all pillars Analyze and recommend cross-channel investment optimizations using CAC, LTV, Retention, and ROI to inform the media mix approach Partner with marketing leadership and Finance to build annual and quarterly budget scenarios, translating business goals into funding recommendations and clearly laying out the tradeoffs behind them Assess and surface risk across the marketing plan by focusing on pacing, channel concentration, dependency, and forecast variance, and bring forward mitigation options before they become problems Build the operating cadence, encompassing planning cycles, budget reviews, cross-pillar syncs, and reporting rhythms so that every marketing channel and team is oriented around the same goals and priorities Serve as the analytical backbone for marketing leadership, turning performance and spend data into clear, defensible recommendations that inform investment decisions Partner cross-functionally with Finance, Data, and every marketing pillar, including Acquisition, Lifecycle, Brand, and Creative, to keep planning assumptions, KPIs, and definitions consistent across the org Lead post-mortems and forecasting reviews on major marketing investments, capturing lessons learned and feeding them back into the next planning cycle Build and maintain the tools, trackers, and reporting infrastructure that make marketing spend and performance visible to stakeholders at every level, from channel owners to executive leadership BenefitsDog-friendly offices Equity packages Healthcare, Dental, and Vision insurance 401k match 12-week paid parental leave Flexible PTO and work-from-home policy Discounted fresh dog food Your pet interrupting video calls and in-person meetings is now a feature, not a bug You’re comfortable being the person in the room who asks “does this add up,” and you bring structure to ambiguityYou are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneouslyYou have 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning, ideally with exposure to a DTC or subscription businessYou’re a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision makingYou have strong executive presence and can communicate complex tradeoffs simply and persuasively to senior stakeholdersYou love dogsYou’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detailYou have experience partnering with Finance and cross-functional leaders on budget planning, allocation, and tradeoff decisionsYou are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutionsYou know how to spot risk early in pacing, concentration, or forecast variance, and bring structured, credible recommendations to leadershipYou’ve built or run planning cadences and operating rhythms that keep a multi-channel or multi-team organization aligned around shared goalsYou’re deeply numbers-driven, are comfortable building financial models, budget scenarios, and forecasts, and translating them into clear recommendations for non-financial stakeholders