Director of SEO, AEO, and GEO for a PE-backed Online Printing Conglomerate

Director Of SEO, AEO, And GEOOur client is a private equity–backed company composed of 20+ brands that provide online printing services and marketing materials for small and medium-sized businesses. They have an incredible culture with flexible working hours, a rockstar leadership team, and an all-hands-on-deck philosophy with an emphasis on teamwork. They are seeking a Director of SEO, AEO, and GEO to lead the strategy and execution of organic search, generative engine optimization (GEO), and answer engine optimization (AEO) across the company's growing e-commerce portfolio. This is a strategic, highly visible role for a leader who has driven measurable results in the emerging GEO/AI search space. The Director will bring a stronger technical SEO foundation than the function has historically had, partnering closely and confidently with engineering and technology teams to solve complex, high-impact issues. Reporting to the CMO, this person will set strategic direction across the brand portfolio while leading and coaching an established team that executes the day-to-day work.This is primarily a remote role, but candidates must be comfortable working Pacific Time hours, and afternoon (PST) availability is required. Our client has a preference for LA-based candidates who can report to the office in Van Nuys a few times per month, but candidates based anywhere in the United States can be considered depending on willingness to work PST hours.Responsibilities:Own and drive SEO, AEO, and GEO strategy across the company's 10+ e-commerce brands, with GEO/AI-search visibility as the top strategic priorityLead, coach, and develop a team of managers and contractors executing the day-to-day SEO, content, and technical work across the portfolioPartner closely with engineering and technology teams to identify and resolve technical SEO issues, including site architecture, crawlability, indexation, structured data, and Core Web VitalsBuild and execute a scalable GEO/AEO roadmap that positions brand content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and similar platforms)Direct content strategy across the brand portfolio, ensuring content is optimized for both traditional search and AI-driven discovery without requiring a fully custom approach for every brandOversee and help expand an influencer marketing program, along with online community and reputation efforts that support organic discovery and brand trustOwn online reputation strategy across reviews, forums, and AI-generated brand mentions, monitoring sentiment and building proactive trust and authority signalsBuild reporting frameworks that connect SEO/GEO activity to traffic and business outcomes, and present strategy and performance to executive leadershipUse directional and often incomplete data to guide strategy, monitor competitors, and continuously test and refine SEO/GEO approachesDevelop sustainable, white-hat approaches to organic visibility and brand authority, without relying on aggressive link-building tacticsPartner cross-functionally with product, engineering, content, and paid media teams to align organic strategy with broader business goalsQualifications:Bachelor's degree, required; additional education or certifications in SEO/GEO/AI a plus8-10+ years of progressive SEO experience, with at least 3 years in a team/people leadership role (experience leading offshore, remote, or distributed teams is a huge plus)Ability to work Pacific Time hours, particularly with availability in the afternoonDemonstrated, results-backed success with GEO/AI search, able to speak to specific strategies deployed and outcomes achieved rather than just familiarity with the conceptsStrong technical SEO foundation, with comfort directing technical and engineering teams on architecture, crawlability, structured data, and related issuesExperience leading content strategy and directing a mid-to-junior level team on execution and prioritiesStrong analytical and data-driven mindset, comfortable drawing conclusions from directional or incomplete dataE-commerce SEO experience strongly preferred; multi-brand or multi-site experience is a plus but not requiredUnderstanding of how brand reputation, authority, and online trust signals contribute to organic and AI-driven discoveryCompensation: Targeting a base salary of $130-$165k (DOE), plus bonus