Vice President of Brand Marketing

Vice President Of Brand MarketingUnique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking Vice President of Brand Marketing to join its remarkable Miami-based, in-house team.Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.The Vice President of Brand Marketing will lead brand and media strategies by playing a critical role in driving growth and profitability. Be an agent for change and innovation. Lead brand & media channel strategy through alignment of the various department heads within the Marketing team.Job roles and responsibilities include:Responsible for developing and implementing the company's overall marketing the Marketing and Advertising Departments.Work together with the Advertising Agency on a daily basis to evolve and refine our brand.Oversee the incorporation of Social Media across several digital marketing platforms and a number of paid media channels to increase revenue.Drive the implementation of marketing campaigns that meet business objectives and drive leads.Set performance and financial goals and attain them through team direction and management.Build and lead a marketing team who are deeply analytical in approach, tools and techniques and knows how to acquire new customers while constantly optimizing spend.Prepare and allocate budgets.Research and identify new business opportunities by developing a refreshed and expanded proposition that works across marketing channels.Seek new business tools and methods.Ensure that brand, visual identity and design conventions are tangible and consistent in every touchpoint (web, customer support, social, imaging and traditional media).Lead the creation and execution of comprehensive, measurable marketing strategies to drive sales.Utilize critical market and competitive research to understand, segment and define target market verticals and geographies, refining and improving the company's product value.Collaborate with other executives and team leaders to decide on business collaboratively across functional teams including Sales to drive and deliver growth objectives, product marketing, funnel optimization and other strategic business objectives.Develop critical metrics and marketing reports for the Leadership team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals.Responsible for positioning the Customer Care organization to provide an exceptional customer experience, effectively manage customer retention, and drive revenue growth.Utilize Key Performance Indicators to ensure overall management throughout the service delivery process resulting in improved Customer and implements initiatives in support of industry leading benchmarks for measuring exceptional customer retention factors. Prepares service improvement plans in response to consumer satisfaction survey results.Accountable to departmental budget, staffing requirements, spending strategies, and P&L (profit and loss) that provide for growth, yet drives cost efficiencies.Other tasks as required by managementCompetence requirements include:Experience in creating and managing plans to achieve sustainable, profitable growth through actively growing revenue across all business activities.Previous success managing paid search, email, SEO, display, and social media, with measurable results.Outstanding communication skills, ability to build credibility quickly and able to provide clear direction and feedback to analytic and creative marketing people.Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs.Expert understanding of digital marketing KPI's, metrics, analytics, and reporting methods.High integrity and strong business ethics.Very skilled in using Microsoft Office suite (Excel, Word, PowerPoint), MS Project, SharePoint.Exceptional EQ and interpersonal skills. Highly collaborative team player who will contribute to a positive environment and purpose-driven company cultureProven success leading a cross-functional staff through change; new initiatives, individual development and introduction of new tools and processes.Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution and results delivery.Must be able to travel domestic & to meet deadlines.Ability to work well under pressure.Excellent leadership skills.Professional demeanor.Ability to communicate and partner with all level of employees and outside partnersExtremely collaborative across the organization and Leadership Team members to create a results-driven, team-oriented environment.Education: BA or equivalent (Master's Degree preferred) in marketing, advertising, communications or related fieldExperience: Over eight years related experience and/or training; over 8 years executive marketing experience with a focus on product marketing and contentWe offer a full benefits package including:HealthDentalVisionEmployer paid life insurance, STD, and LTDSick daysVacation days9 HolidaysTuition assistanceParental leave401K plan with a company matchAdditional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so \"Unique\".Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.Designed for couples in love, Sandals Resorts boasts 19 Luxury Included resorts located on the Caribbean's best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.Learn more about the brands we and www.beaches.com.