Paid Social Media Buyer
red antlerNew York (NY)
Paid Social Media Buyer
Posted today
red antlerNew York (NY)
SENIORITY
Manager
About the role
Fat Earth, Red Antler's creative performance marketing partner, is looking for an Account Executive to develop and manage execution of comprehensive growth strategies for clients across multiple industries. In this role, you will manage client relationships, lead strategy, and work cross-functionally to meet client goals and expectations. You should be familiar with direct-to-consumer business models and confident in growing e-commerce businesses using a variety of paid media channels. You are a highly experienced Account Executive or Strategist with the ability to build strong client relationships and develop comprehensive growth strategies in-line with business objectives. You can also track and analyze performance, using the data to tell a story and inform go-forward decisions. Our ideal Account Executive will be an expert communicator not only with clients but with other agency stakeholders including media buyers, lifecycle specialists, and creative strategists. You will demonstrate strong attention to detail and excellent project management skills, collaborate strategically and produce optimal results for your clients.
About the role
Responsibilities:
- Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
- Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
- Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
- Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
- Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
- Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
- Pull key performance data to support strategic planning and forecasting across the agency
- Support the sales process by executing detailed audits of prospective clients' paid social accounts
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field 3+ years of experience managing paid social campaigns
- Deep expertise in Meta, X, Reddit, and Pinterest Ads Managers, including audience segmentation, bidding strategies, and creative formats
- Strong analytical skills with experience in interpreting data to drive strategic decisions
- Experience with A/B testing, multivariate testing, and creative optimization
- Proficiency in campaign management tools and reporting platforms
- Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously
- Excellent communication and collaboration skills with the ability to present insights to both internal and external stakeholders
- A passion for staying ahead of digital marketing trends and adapting strategies to reflect new platform capabilities
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