B2B Marketing Automation Lead (Legal Services)

Posted yesterday

ford agencyWashington (DC)

Marketing Managers All Other Legal Services

SENIORITY

Lead

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About the role

The Ford Agency, Inc. in Washington, DC is seeking a Senior Marketing Automation Lead to drive automation initiatives for a busy law firm. You will collaborate with digital marketing and business development leaders to design, implement, and optimize campaigns using Pardot, Marketo, or Hub Spot. You will own automation programs, mentor the marketing team, and work with the CRM team to maximize impact and efficiency across BD and marketing efforts in a professional services environment.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

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Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.