TikTok Shop Affiliate Strategist
Posted 3 days ago
amieDenver (CO)
SENIORITY
Mid
SALARY
$80,000 per year
About the role
Amie is a Tik Tok and Tik Tok Shop creative and marketing agency for Sephora and Ulta Beauty brands. We're a proud Tik Tok Marketing Partner and Tik Tok Shop Partner, with end-to-end strategy and execution across content, paid media, influencer and affiliate marketing, community management, and social commerce. Our client roster includes Rare Beauty, Patrick Ta Beauty, Glossier, Violette_FR, RMS Beauty, Osea Malibu, Le Monde Gourmand, and Phlur. We're hiring a Tik Tok Shop Affiliate Strategist to drive monthly GMV and scale affiliate performance across a portfolio of leading beauty brands on Tik Tok Shop. This is a performance marketing and growth role, not a creator management role. You'll be responsible for understanding what drives affiliate revenue and continuously using data, testing, and performance insights to improve it. You'll analyze affiliate, product, content, and GMV performance to identify what's working, what's not, and where there are opportunities to grow. From there, you'll develop and execute strategies, test new approaches, measure results, and make informed pivots to continuously increase affiliate GMV month-over-month. You'll work closely with our Shop Operations, Affiliate Partnerships, and Paid Media teams to build scalable affiliate strategies, optimize performance, and turn data and learnings into action. This includes identifying high-performing affiliates and content, developing product and commission strategies, testing new growth opportunities, and using performance trends to inform where the program should go next. If you come from paid media, performance marketing, e-commerce, or another analytical growth role, we want to hear from you!
Responsibilities:
GMV Growth and Account Strategy Manage a portfolio of client accounts and pace to monthly affiliate GMV targets for each Build and adjust affiliate strategy to scale performance month over month Forecast affiliate-driven GMV and pace against monthly goals Manage sampling, outreach, commission, and incentive budgets against ROI targets Set commission structures and incentives based on performance data Optimize product strategy based on conversion rate, margin, and GMV potential Affiliate Community Growth Grow each brand's affiliate community through intentional creator targeting and outreach, focusing on high potential affiliates with conversion potential within the category Build scalable acquisition through open and targeted collaborations, sampling strategy, and incentive programs Plan and run affiliate campaigns and contests with defined KPIs to activate and grow the community Monitor community health: active affiliate rate, new affiliate activation, and GMV spread across the community Work with the Affiliate Partnerships team to grow, educate and collaborate with Amie's Affiliate Community Performance and Creative Analysis Track full-funnel affiliate performance: GMV per affiliate, GMV per sample, sample-to-post rate, conversion rate, and ROIBreak down top-performing affiliate content to find what drives sales: hooks, formats, product demos, claims, pacing, and CTAsTurn those findings into creative briefs that guide affiliates toward proven, high-converting content Test new creative angles and measure their impact on GMVWork with our Paid Media team to scale top affiliate content through ads and GMV Max Partnerships Collaboration Identify top-performing and emerging high-GMV affiliates and hand them to our partnerships team to retain and contract Share performance insights that shape retainer decisions and creator prioritization Keep a steady pipeline of proven performers moving from the community to contracted partnerships Client Reporting Present performance, insights, and next steps to clients with clear recommendations Back strategic recommendations with data, and push back when the data supports it Qualifications 1–3+ years in paid media, performance marketing, e-commerce growth, or performance-focused affiliate marketing Hands-on Tik Tok Shop experience Experience with Tik Tok Ads Manager, GMV Max, and Seller Center analytics Experience managing multiple client accounts and owning revenue or performance targets Strong analytical skills: can turn data into actionable insights and next stepsA good eye for creative: you can explain why one piece of content converts and another doesn'tExperience managing budgets against ROI targets Confident presenting to clients Organized, detail-oriented, and proactive
Benefits:
Growth opportunities at Amie Salaried position starting at $80,000 per year Flexible PTO and paid holiday closure totaling 5 weeks Paid sick leave 401k with 100% match on the first 3% and 50% match on the next 2%Medical, dental and vision insurance Fully remote work environment
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