Director of Trade Advocacy & Brand Growth

Posted today

brownformanMontgomery (AL)

Advertising and Promotions Managers Other Social Advocacy Organizations

SENIORITY

Manager

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About the role

Brown-Forman is seeking an Advocacy Director to develop and implement strategic advocacy plans, build relationships with key stakeholders, and drive initiatives to influence brand perception in the US on-trade. The role includes recruiting and developing a team of brand ambassadors, coordinating with global advocacy, and driving ROI through budget planning and performance metrics. Focus will be on growing physical and mental availability of our brands, including Jack Daniel’s, in on-premise

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