Brand Marketer (Multi-Brand Consumer Products)

Posted 3 days ago

provya capitolBrooklyn (NY)

Market Research Analysts and Marketing Specialists Other Services Related to Advertising

SENIORITY

Senior

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About the role

About Us: JOYC Brands is a fast-moving, multi-brand consumer products company. Our portfolio spans games and lifestyle (JOYC, Maison Lude), modern tools (Tinkr), outdoor audio (GRYT), and tech accessories (Tecstr), selling across major retailers, Amazon, and direct-to-consumer. We move fast, ship constantly, and like people who can wear a lot of hats.

The Role: We're looking for a creative, hands-on marketer to own and grow demand across several brands at once. This isn't a narrow specialist seat — you'll touch the full funnel, jump between brands and audiences, and find scrappy, clever ways to create buzz. If you get energy from variety and like owning outcomes end to end, you'll fit right in.

What You'll Do:

Run full-funnel marketing across multiple DTC ecommerce stores — top-of-funnel awareness through conversion and retention
Build and manage email and SMS/text programs: flows, campaigns, segmentation, and lifecycle
Launch and grow TikTok Shop, plus organic social and creator/affiliate-driven content
Plan and manage paid media (Meta, TikTok, Google) — set up, test, and optimize toward ROASThink outside the box to generate buzz: partnerships, viral moments, UGC, guerrilla and community plays beyond traditional paid
Tailor voice and creative to each brand's distinct audience and personality
Track performance and double down on what works
What We're Looking For2–4 years of marketing experience (not super senior — but a real builder who's done the work hands-on)
Genuinely creative; comes with ideas, not just execution
Experience running ecommerce / DTC stores (Shopify or similar)
Hands-on with email + SMS platforms (Klaviyo, Postscript, Attentive, or similar)
TikTok Shop experience strongly preferred
Comfortable in paid media across Meta / TikTok / GoogleCan juggle multiple brands and priorities without losing the thread
Scrappy, fast, and resourceful — thrives in a lean, high-velocity environment

Nice to Have:

Consumer products / retail background
Experience with influencer and affiliate programs
Basic design or video editing chops (Canva, CapCut, etc.)

Before you apply

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Your profile is current

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A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

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Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.