Senior Product Marketing Manager

Location: New York or Remote (U.S.) | Marketing

The Opportunity: Varonis (Nasdaq: VRNS) is the data and AI security leader, trusted by more than 8,000 customers to protect their most valuable data against cyberattacks. We're looking for a Senior Product Marketing Manager to lead go-to-market for Varonis Atlas, our end-to-end AI Security Platform. AI agents, copilots, and LLMs are now embedded in enterprise workflows, reading, writing, and acting on data at machine speed, yet most organizations can't see which AI systems they have or control what those systems do with sensitive data. Atlas changes that, and your job is to make the market understand why it matters and why Varonis is the answer. This is a senior, high-visibility role for someone who can own the narrative for one of the most strategic categories in security right now. You'll act like the GM of AI security, defining how Atlas is positioned, equipping the field to sell it, and shaping the story we tell analysts, press, customers, and prospects about securing AI and the data that powers it. What You'll OwnCategory & Positioning

• Own the positioning and messaging for Varonis Atlas across AI-SPM, AI pen testing, runtime guardrails, AI governance and compliance, and third-party AI risk.
• Define and advance the category narrative for AI security, articulating why data context is the differentiator that fragmented, data-blind point tools can't match. Go-to-Market Leadership
• Lead go-to-market strategy and execution for Atlas launches, releases, and add-ons, from messaging and pricing input through launch and post-launch measurement.
• Partner with product management to translate a fast-moving AI roadmap into a clear, compelling customer-facing narrative. Content & Thought Leadership
• Create flagship content that establishes Varonis as the authority on AI security, including solution briefs, whitepapers, web content, presentations, demos, and executive narratives.
• Develop sharp, audience-specific assets for security leaders, practitioners, and governance and compliance stakeholders. Sales Enablement
• Equip the field to confidently position and demo Atlas, articulate differentiators, and handle objections against competing AI security solutions.
• Build enablement, competitive comparisons, and training that help sales win in a brand-new, fast-evolving category. Analyst, Press & Market Insight
• Support analyst relations and PR efforts to build Varonis' voice and credibility in the emerging AI security market (AI TRiSM, AI-SPM, and adjacent categories).
• Be the expert on AI security buyers, market trends, regulatory shifts, and competitive offerings, and bring those insights back into strategy.

Who You Are: You're fluent in AI and security. You understand the AI lifecycle, agentic systems, LLMs, and the real risks they introduce, and you can translate that into language buyers and sellers act on. You're a category builder. You're energized by defining a narrative in a space that's still forming, not just maintaining messaging for a mature product. You're a storyteller with technical depth. You turn complex, novel technology into clear, differentiated stories, backed by specific, real examples rather than buzzwords. You operate with autonomy and ownership. You have the seniority and judgment to own a strategic product line and a track record of taking initiatives from idea to execution to results. You sweat the details and move fast. You bring excellent written, verbal, and visual communication skills, impeccable attention to detail, and a bias for action in a market that won't wait.