AD Operations Specialist
xometryLexington (KY)
About the role
Ad Operations Specialist Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. Thomas, A Xometry Company is the number one advertising platform and digital marketing service provider for manufacturing businesses looking to drive opportunities from our Thomasnet.com audience of 1.4M+ highly qualified procurement professionals and engineers, and grow their own website audience to scale their business. Our product and service suite is designed to help suppliers attract, convert, and retain customers in the industrial space. The ideal candidate for the Ad Ops Specialist role will be excited about entering the advertising space at a high-growth technology company with a high-performance culture. You will be responsible for the performance of daily functions within our ad server, Kevel. We will ideally find someone who is excited about the potential of joining a developing organization and is smart, positive, personable, and always looking for new and creative skills to learn on their career journey.
Responsibilities:
- Input the terms of advertising contracts into our ad server; ensuring campaigns are properly configured and adhere to specifications of both business needs and client contracts
- Set up and manage advertising campaigns across various platforms
- Ensure ads are delivered correctly and on time
- Proactively source and lead implementation of ad tech to optimize the current offering (DSP connections, IVT, DMP tooling, CMP platforms etc)
- Manage the scheduling and deployment of ads in synchronization with advertiser schedules, understand optimization patterns, and drive ongoing optimized performance for advertisers
- Run ad testing to ensure creative is functioning as intended and provide insights into what decision making should be made off ad testing and functionality
- Identify and/or resolve technical issues related to ad delivery and tracking; identify/implement long-term fixes to ensure technical issues don't become recurring
- Monitor campaign performance and provide reports to stakeholders for their analysis
- Active thought leadership with sales teams, campaign management, clients, and other internal teams
- Secure the necessary assets from advertisers to launch campaigns
- Maintain ad specs for all digital products both in current and future states of business and identify innovation spaces for new products and specs
- Implement any campaign optimization requests as directed from campaign management teams
Qualifications:
- Direct experience using an ad server (ideally Kevel)
- Experience implementing ad tech and expertise of the emerging technologies in the space
- Experience educating and leading team members in the Ad Ops space, whether directly or indirectly
- An ability to communicate complex technical issues in a simplified business-first manner
- Bachelor's degree in Business, Marketing, Communications, or a related field
- Minimum 5 years of experience in ad operations/digital media
- Understanding of various digital advertising pricing models, including CPC, CPA, CPM, and CPVExcellent organizational and time management skills
- Knowledge of Salesforce, order management systems, and necessary SOX reporting
- Ability to diagnose and resolve issues efficiently
- An investigative perspective to help identify and resolve technical issues
- A positive attitude and a willingness to learn and adapt in a fast-paced environment
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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