Digital Marketing Account Strategist

Posted yesterday

esp engineeredLos Angeles (CA)

Marketing Managers Advertising Agencies

SENIORITY

Senior

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About the role

We are looking for an experienced and dedicated Digital Marketing Account Strategist to join our Digital Marketing Agency. You will be the lead strategist on selected client accounts crafting data-driven omni-channel strategies and overseeing their implementation and optimization.

What you'll do: Being in direct client contact as the lead strategist on selected client accounts Conducting market, target audience and competitor research Auditing former campaigns to ascertain areas of strength and weakness Planning and co‐leading human‐centric strategy workshops on client site and online Utilizing proven methods like customer journey mapping, persona building and empathy mapping, customer segmentation etc. Building omni‐channel strategies including all relevant marketing channels Overseeing channel‐level implementation of strategies for email, sms, landing pages, website, apps, social media, paid media etc. Planning and overseeing meaningful A/B tests Analyzing campaign metrics and suggesting optimizations for ongoing campaigns accordingly Creating and delivering regular report presentations Who you are: Degree in Marketing Management, Advertising, Communications, or similar field Proven work experience of 5+ years as a digital marketing strategist Past experience working with US based mid‐size and enterprise clients Preferred: past client experience in healthcare, education or finance sector Knowledge of CX Excellent verbal and written English language skills Familiarity with common email automation software and CRMs Preferred: Familiarity with Salesforce Marketing Cloud and Pardot Excellent research, strategy, and copyediting abilities Creative ideas with a problem‐solving mindset A keen eye for aesthetics and details Ability to work and thrive in a fast‐paced environment, learn rapidly, and meet multiple large‐scale project deadlines simultaneously Work Location: Los Angeles (possibility for remote or hybrid position)

Benefits: Opportunities for professional growth and development Collaborate with diverse and talented teams Engage with prominent national and international clients Work in a dynamic and inclusive environment Access to cutting‐edge digital technologies Flexible work arrangements, including potential for remote work Contribute to innovative projects with real‐world impact

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