PPC Specialist
sunny health fitnessCalifornia (MO)
About the role
Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE. Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.
Job Duties:
Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns Tracking, reporting, and providing analysis on all KPI's for paid marketing campaigns, including internal and external competitor strategy analysis Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area's of importance in alignment with company goals Planning, building and implementing data-driven pay-per-click strategies Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation Developing landing pages for campaigns and/or assisting with specific direction of their development Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking Keeping pace with search and PPC industry trends and developments Communicating to team and management on project status', timelines, and results Qualifications: Bachelors' Degree in Marketing, advertising, or related fields preferred. 3+ years of experience in Paid Search (PPC) account management. Proven in-depth expertise running successful campaigns on Amazon. Strong tracking, analytics, and reporting skills, including Google analytics. Exceptional communication skills (both written and verbal). Strong attention to detail and organizational skills Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
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