Communications Data Analyst
1872 consultingPittsburgh (PA)
Communications Data Analyst
Posted today
1872 consultingPittsburgh (PA)
SENIORITY
Senior
About the role
Communications Data Analyst
Location:
Los Angeles, Pittsburgh, Boston, or Washington, DC – Hybrid onsite 2-3 days per week
Position Summary:
We have an exciting opportunity for a seasoned Communications Data Analyst to help our team gauge the effectiveness of outreach activities and audience engagement, including web and social media outlets, research publishing activities, media relations, congressional relations, and other profile-raising efforts. Working from within our Office of External Affairs (OEA), this position will play a critical role in developing, tracking, and reporting on key performance indicators (KPIs) for the outreach dimensions for which OEA is responsible. Using discretion and independent judgement, the successful candidate will be responsible for implementing advanced digital analytics analysis and translating business goals into solutions that lead to measurable improvements in the uptake of our research among key audiences.
What You'll Be Doing:
- Develop KPIs that effectively track and measure the success of departmental goals and outreach campaigns, synthesizing input from multiple sources, including managers, researchers, development teams, and functional group members
- Lead in the development of metrics dashboards that pull data from multiple sources
- Analyze user behavior and visitor experience and provide detailed analysis to OEA leadership, with recommendations for improvements
- Develop strategic and tactical recommendations about page design and organization, content placement, and search optimization through the analysis of website use patterns and performance
- Analyze our team's performance as defined by KPIs against peer organizations through benchmarking
- Coordinate content and/or analytics tags on webpages to ensure accuracy in reporting results and the ability to drill down into site usage across dimensions
- Support digital outreach innovation initiatives through the design, execution, and analysis of multivariate and A/B testing scenarios for content presentation
Work closely with our Information Services team to ensure data accuracy and that toolsets meet industry standards.
Requirements:
- 6+ years of experience working with standard digital analysis tools, such as Adobe Analytics, Google Analytics, Chartbeat, WebTrends, Compete, Social Media tracking, etc. Demonstrated experience in gathering and defining requirements for system and data integration
- Proven experience with A/B testing and SEO (Search Engine Optimization) strategies
- Experience with Tableau or Power BIPreferredFamiliarity with SQL when handling large datasets
- Familiarity with R or Python statistical programming
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