Marketing Content Specialist
idw publishingNew York (NY)
$68,000 per year
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Posted 2 days ago
idw publishingNew York (NY)
SENIORITY
Senior
SALARY
$68,000 per year
About the role
Department: Marketing
Reports To: VP, Marketing
Salary Range: $68,000-$72,000 annually
Job Overview:
IDW Publishing is seeking a creative, organized, and digitally savvy Content Marketing Specialist to support marketing campaigns across our comics, graphic novels, licensed franchises, and direct-to-consumer initiatives. This hands-on role combines digital content production, video and photography, paid advertising, and cross-functional campaign support. The ideal candidate is a versatile storyteller who can create compelling content, engage audiences on camera, and use digital marketing tools to drive awareness, engagement, and sales.
Responsibilities:
- Create engaging digital marketing assets, including social media graphics, promotional videos, trailers, photography, digital advertising, and email marketing content.
- Produce and edit short-form videos, creator interviews, product showcases, and promotional content for digital platforms.
- Serve as on-camera talent when appropriate, including hosting interviews, presenting products, and creating promotional or social media content.
- Support the execution and optimization of paid advertising campaigns through Amazon Ads and Meta Ads Manager, including audience targeting, campaign setup, creative testing, budget monitoring, and performance reporting.
- Develop Amazon A+ content, digital merchandising assets, retailer materials, and sales presentations.
- Collaborate with Marketing, Sales, Editorial, Publicity, Design, Licensing, and Events to support promotional campaigns and product launches.
- Participate in title launch meetings and contribute creative ideas, promotional concepts, and campaign materials.
- Support IDW's presence at conventions, industry events, and fan activations, including on-site content creation, interviews, and promotional activities, with occasional travel as needed.
- Manage multiple content projects simultaneously, ensuring timely delivery, brand consistency, and organized asset management.
- Explore emerging content trends, digital platforms, and creative tools to improve production efficiency and audience engagement.
- Assist with additional marketing initiatives and special projects as needed.
Qualifications:
- 3+ years of experience in content marketing, digital media, creative production, entertainment, publishing, or a related field.
- Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, Premiere Pro, and InDesign.
- Demonstrated experience producing and editing video content, digital graphics, and photography.
- Working knowledge of Amazon Advertising and Meta Ads Manager, including campaign management, audience targeting, and performance analytics.
- Comfortable appearing on camera, conducting interviews, and representing a brand in promotional content.
- Understanding of social media platforms, digital advertising formats, and content marketing best practices.
- Excellent organizational skills with the ability to manage competing deadlines and multiple projects.
- Strong communication skills and ability to collaborate across departments.
- Familiarity with Amazon A+ Content, email marketing platforms, and project management tools preferred.
- Passion for comics, graphic novels, entertainment, and pop culture strongly preferred.
- Bachelor's degree or equivalent professional experience preferred.
Before you apply
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