Business Area Manager, Cell & Molecular Biology

KEY RESPONSIBILITIES: Business Ownership & Growth Own commercial performance and growth strategy for the Edge Bio and MRC portfolios. Develop and execute multi-year growth plans by segment, geography, and channel, with accountability for high single- or double-digit revenue growth. Identify expansion opportunities and prioritize investment across the genomic sequencing and sample preparation product lines. Go-to-Market & Channel Strategy Define and lead go-to-market strategy across distributor, direct, and digital channels for Edge Bio and MRC.Establish clear positioning, value propositions, and execution priorities by region and customer segment. Partner with Sales through dotted-line influence to drive adoption, cross-sell, and customer penetration across the cell and molecular biology customer base. Portfolio & Product Strategy Own portfolio lifecycle management for Edge Bio and MRC, including rationalization, repositioning, and investment decisions. Drive incremental revenue from existing products through improved segmentation, pricing, packaging, and applications; manage and expand value-added services. Identify, evaluate, and prioritize new product development and line-extension opportunities in genomic sequencing and nucleic acid sample preparation, aligned to customer needs. Maintain deep technical fluency in genomic sequencing or sample preparation workflows to guide product and market decisions credibly with customers, R&D, and Sales. Operations, Margin & Supply Partnership Partner closely with Operations, Supply Chain, Finance, and Quality to manage margin performance across both portfolios. Ensure supply continuity, inventory health, and risk mitigation for the Edge Bio and MRC product lines. Balance growth objectives with operational realities to deliver sustainable profitability. Leadership & Influence Influence cross-functional teams and commercial organizations without direct authority. Serve as the internal owner and subject matter expert for the Edge Bio and MRC business area. Communicate strategy, performance, risks, and opportunities to senior leadership, including the VP of Global Marketing & OEM.KEY STAKEHOLDER RELATIONSHIPSSales & Commercial Teams: field enablement, channel execution, and customer and market feedback across Edge Bio and MRC.Operations, Supply Chain & Quality: supply continuity, margin performance, and risk mitigation. R&D & Product Development: new product development, line extensions, and technical roadmap alignment. VP, Global Marketing & OEM: portfolio strategy, investment priorities, and performance reporting.