Barbie Brand Strategy & Marketing Associate Manager
mattel incand subsidiariesEl Segundo (CA)
Barbie Brand Strategy & Marketing Associate Manager
Posted yesterday
mattel incand subsidiariesEl Segundo (CA)
SENIORITY
Manager
About the role
Mattel in El Segundo, CA seeks Associate Manager, Brand Strategy & Marketing for Barbie. You will define long-term brand equity, positioning, and cross-category strategy while driving day-to-day brand activations in partnership with internal teams and external agencies. The role focuses on the Barbie kid business, developing strategies that heighten brand awareness, accelerate launches, and grow the full franchise.
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A number in mind
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