Director Integrated Marketing (Indie Beauty Brand)

ESSENTIAL RESPONSIBILITIES: Integrated brand leadership. Set the portfolio-wide vision, strategy, and operating rhythm for integrated marketing across social, influencer, public relations, shopper and retail media, on-shelf activation, and national media. Campaign orchestration. Translate brand priorities into cohesive, insight-led campaigns with clear roles for every channel, consistent storytelling, and stronger cumulative impact. Operating model transformation. Redesign processes, decision rights, and handoffs so teams work across disciplines rather than in silos; guide stakeholders through changes in ownership and accountability. Portfolio execution. Lead integrated execution across the full portfolio, balancing enterprise standards with the distinct needs, consumer profiles, and growth priorities of each business. Shopper and retail media integration. Direct the Shopper Marketing Manager and ensure retail media is embedded in the broader marketing mix rather than managed as a separate workstream. Connected commerce. Understand and actively manage the links between brand marketing, Amazon, e-commerce, retailer activity, national spend, and the in-store experience—even where teams sit outside the direct reporting line. Team leadership and capability building. Lead and develop a five-person team, including the Shopper Marketing Manager and four marketers currently aligned to the sunless and tools/accessories businesses; evolve the team from content production toward end-to-end campaign management. Cross-functional partnership. Build strong relationships across brand, sales, e-commerce, creative, media, and agency partners; align stakeholders around shared priorities, timelines, measures, and decisions. Agency leadership. Set a high bar for agency thinking and execution, challenge recommendations constructively, and ensure external partners deliver against the business strategy. Performance and learning. Use consumer, commercial, and campaign data to define success, optimize investment, communicate results, and continuously improve the marketing model.

QUALIFICATIONS: Beauty industry experience is required, with a demonstrated understanding of how beauty brands are built and activated across consumer, retail, and earned channels.7+ years of progressive leadership experience across integrated marketing, brand activation, or omnichannel marketing, with ownership of complex campaigns from strategy through execution. Experience leading and developing teams through an evolution in remit, capability, and ways of working. Strong command of social media, influencer marketing, public relations, content, shopper marketing, and retail media—and the judgment to connect them into one plan. Fluency in the relationship among brand marketing, retailers, Amazon, e-commerce, and national media investment. Track record of operating effectively in an entrepreneurial, high-growth, or transformation environment; experience bringing large-company best practices into a more agile organization is especially valuable. Ability to synthesize data and consumer insight into clear choices, then communicate those choices persuasively to both creative and commercially oriented audiences. Strong agency, stakeholder, and change-management skills, with the confidence to influence without relying on hierarchy.