Sales Director - Strategic Accounts

What You'll Do: The Sales Director builds a high performance sales culture centered on accountability, preparation, activity, and results, leading, coaching, and developing a team of sales professionals while establishing clear performance expectations across territories and assigned markets. This person conducts regular one on one coaching, pipeline, forecasting, and opportunity reviews, works alongside sales team members in the field, and participates in key customer meetings. The role includes strengthening the team's effectiveness in prospecting, discovery, presentations, negotiation, objection handling, and closing, identifying performance gaps, and supporting recruitment, onboarding, and training of future sales talent. Working with executive leadership, the Sales Director establishes and manages sales metrics covering customer and prospect meetings, new account development, qualified opportunities, win rates, pipeline quality and velocity, forecast accuracy, and CRM data integrity. This person also establishes revenue objectives and growth plans, identifies priority accounts and new business opportunities, and builds relationships with external sales channels and strategic business partners. The role involves developing strategic accounts, expanding relationships beyond a single point of contact, and participating directly in customer presentations, negotiations, and business reviews. The Sales Director owns pipeline and forecast discipline, ensuring accurate CRM usage and providing executive leadership with clear reporting on sales performance, forecasts, wins and losses, and emerging risks. This person partners across the organization to align sales strategy with broader business objectives and support customer facing initiatives. Required