Social Media Manager

Role Overview: BMG is looking for a Social Media Manager to own social and audience growth across the Biohack-It ecosystem. The scope covers three Instagram channels (Iman Hasan's personalchannel, Biohack-It, and Biohack-It Media Group), plus TikTok, the Broadcast Channel, thecommunity that sits around all of them, and the analytics layer that ties it together. This is a hands-on, outcomes-driven role. The Social Media Manager sets the content strategy foreach channel, builds and runs the publishing calendar, turns the Group's existing assets (podcastepisodes, events, creator content) into high-performing short-form content, stands up the reporting, and designs the paths that move an audience from discovery into the community, the shows andthe events. Editorial and show strategy for the podcast (topics, guests, bookings, episode performance) sits withthe founder and the show team. This role does not own it. What this role does own is everything thathappens once content exists: how it is packaged, distributed, promoted and converted acrosssocial, and how the audience is grown and retained. The role carries direct team management responsibility over the social, design and contentexecution team, and sits close to the founder, working with Iman on voice, positioning and creativedirection. The Three Instagram Channels The role owns three Instagram channels. They share an audience but not a job, and the first test ofthis hire is whether they can hold three distinct voices without letting the channels collapse intoeach other. Iman HasanThe personal channel and the most important growth asset in the Group. Point of view, health and longevity commentary, behind thescenes from the show and the events, reaction to what is happening inthe space. The job of this channel is trust and authority in Iman as avoice, which is what pulls people into everything else. Biohack-ItThe audience-facing home of the podcast and the community. Episode clips and guest moments, science-backed explainers, protocols and practical content, community formats and activations. The job of this channel is to grow the listenership and turn viewers intoa community that shows up. Biohack-It MediaGroupThe business-facing channel, talking to partners, sponsors, advertisers, talent and the wider industry. Network and creator news, eventannouncements and recaps for ZENOS and the Supper Club, results, milestones and credibility markers. The job of this channel iscommercial positioning and inbound interest.

• Set the remit, voice, content pillars and posting cadence for each of the three channels, and keepthem distinct in practice, not just on paper
• Decide what belongs where, and set the rules for cross-posting, resharing and collaboration postsbetween the three
• Run each channel to its own cadence and its own targets, with a single calendar covering allthree plus TikTok and the Broadcast Channel
• Make sure the three channels pass audience to each other deliberately rather than by accident Content Strategy & Execution
• Own the social strategy end to end across the three Instagram channels, TikTok and the Broadcast Channel, so they operate as one system rather than separate feeds
• Run the short-form engine: turn podcast episodes, event footage, creator content and foundercommentary into Reels, carousels, hooks and recurring series built for how each platform actuallybehaves
• Brief and direct the editors and designers producing assets, and review output against thestandard before it ships
• Track platform changes, formats and trends, and move the calendar quickly when something isworking
• Run a consistent testing loop on hooks, formats and posting times, and roll the results back intothe calendar Founder-Led Content & Brand Voice
• Grow Iman Hasan's personal channel as a distinct audience, with its own content approach, cadence and voice
• Build a light, repeatable capture process that gets founder content made without eating thefounder's calendar: batched shoots, prompt lists, voice notes turned into posts, reactivecommentary on live news
• Work with Iman on positioning and creative direction, and translate that direction into a concretecontent plan the team can execute
• Protect the founder channel from becoming a second brand feed, and the brand channels fromsounding like a person
• Support the Biohack-It Network creators on channel and packaging best practice so the networkpresents consistently Community Building & Audience Development
• Turn passive followers and listeners into active participants, with community treated as a growthchannel rather than a by-product
• Design engagement loops across the feeds, comments, DMs and the Broadcast Channel, andmake sure someone is actually running them day to day
• Build recurring community rituals and formats (Q&As, drops, challenges, activations) that liftretention and word of mouth
• Own the response layer: comments, DMs and replies handled at a standard and a speed thatreflects the brand
• Feed what the community is saying back into content, events and partnerships as a standinginput

Data, Analytics & Performance Own analytics and reporting across all three Instagram channels, TikTok and the Broadcast ChannelBuild and maintain a single performance dashboard, broken out by channel, with clear KPIs andupdated on a fixed cadence rather than on request Track content performance, audience growth and behaviour channel by channel, and therevenue attributable to social Produce a short written read on performance each month: what worked, what did not, whatchanges next, in plain numbers Run continuous testing and feed the findings back into the content calendar and the plan foreach channel Provide the show and events teams with the social data they need, without taking ownership oftheir reporting Events & Experiences Integration Work with the events team so ZENOS, the Supper Club series and other experiences are fullyintegrated into the social ecosystem Run the social campaign around each event across the relevant channels: announcement, build, ticket push, on-the-day coverage and post-event follow-through Design pre- and post-event content that converts attendees into followers, listeners and repeatguests rather than one-off ticket buyers Plan content capture at events so every experience produces a bank of assets the channels canuse for months afterwards Support sponsor and partner visibility on social where it forms part of a commercial commitment, working to what has been sold Team Management & Cross-Functional Collaboration Lead the social, design and content execution team: set priorities, run the weekly cadence, reviewwork and hold people to the standard and the deadline Give clear briefs and useful feedback, and develop the team rather than simply absorbing thework Coordinate with production so episode and event assets arrive in a usable state and on aschedule the calendar can rely onAlign messaging and timing with the events, partnerships and commercial teams so campaignsreinforce each other instead of competing for the same audience Build the workflows, trackers and handoffs that keep publishing predictable, and document themso the operation does not depend on any one person Work alongside external growth or strategy advisors where they are engaged, and translate theirinput into executionAI, Automation & Operational Efficiency Put AI tools and automated workflows to work across content production, distribution andreporting, so output scales without headcount scaling with itAutomate the repetitive layer: clipping and captioning, scheduling, dashboard refreshes androutine reporting Keep quality control human: AI speeds up production, it does not set the voice or sign off the work Continuously look for where time is going and remove itMeasures of Success The role is measured on the growth and commercial contribution of the channels it owns. Targetsare set with the founder at the start of each quarter and reviewed monthly. AREA WHAT IS MEASUREDAudience growth - Follower growth on each of the three Instagram channels, trackedseparately, plus TikTokEngagement - Engagement rate, saves, shares and comment volume by channel andformat Reach - Views and impressions on short-form, and the share of content clearing anagreed performance floor Conversion - Social into the Broadcast Channel, podcast listens, event tickets andpartner enquiries Community - Retention, repeat participation and response times Operating - Publishing consistency against the calendar, and dashboard delivered oncadence