Marketing and Trade Show Manager

Job Summary: The Marketing & Trade Show Manager is responsible for supporting and executing AVW's marketing initiatives, with a primary focus on tradeshow management, event coordination, and marketing program development. This position requires an individual with a strong understanding of marketing principles, brand development, and customer engagement, along with the organizational and project management skills necessary to coordinate successful events and marketing initiatives. The ideal candidate is creative, detail-oriented, resourceful, and capable of managing multiple projects from concept through completion. This individual will work collaboratively with Sales, Engineering, and other departments to ensure marketing initiatives align with AVW's business objectives, strengthen brand awareness, and support overall company growth.

Tradeshow & Event Management: Plan, organize, and execute national and regional tradeshows from initial planning through post-event evaluation. Manage event timelines, budgets, logistics, registration, travel arrangements, and vendor relationships. Coordinate booth design, layouts, signage, promotional materials, displays, and equipment shipments. Source and manage tradeshow vendors, contractors, and service providers. Coordinate booth setup, dismantling, shipping, and on-site event requirements. Collaborate with Sales to establish event objectives, identify target audiences, and maximize customer engagement and lead generation. Evaluate tradeshow performance and provide recommendations for future events.

Marketing Strategy & Execution: Assist in developing and executing marketing initiatives that support AVW's business goals and brand strategy. Coordinate marketing campaigns, promotions, and customer engagement activities. Maintain brand consistency across marketing materials, event displays, and promotional items. Research industry trends, competitor activities, and marketing opportunities. Collaborate with Sales and Product Development to support product launches, marketing materials, and promotional campaigns. Assist with the development of presentations, brochures, product literature, and other marketing resources. Coordinate the sourcing, ordering, and distribution of promotional products and branded merchandise. Maintain inventory of tradeshow displays, marketing materials, and promotional items. Assist with the development and organization of marketing content and resources. Ensure all materials accurately represent AVW's brand, products, and messaging.

Distributor Meetings & Training Events: Coordinate distributor meetings, conferences, and training events. Manage event logistics, scheduling, venues, accommodations, and materials. Work with internal departments to develop presentations, training materials, and event resources. Ensure events are professionally organized and provide a positive experience for distributors and customers.

Internal Company Events & Engagement: Plan and coordinate internal company events, celebrations, and employee engagement activities. Manage event details, vendors, catering, decorations, gifts, prizes, and promotional materials. Coordinate company initiatives and seasonal events

Job Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered.5 years of experience in marketing, event planning, tradeshow management, or a related role preferred. Working knowledge of marketing principles, brand development, and promotional strategies. Experience coordinating tradeshows, corporate events, or customer-facing events. Strong project management and organizational skills with the ability to manage multiple priorities. Excellent written and verbal communication skills. Proficiency in Microsoft Office applications; experience with graphic design or marketing platforms is a plus. Ability to work independently while collaborating effectively across departments. Willingness to travel and provide on-site support at tradeshows and events as needed.