Digital Communications Director

Key Responsibilities: Digital Strategy and Communications: Develop and implement an integrated digital strategy that advances organizational priorities, strengthens Open Primaries’ public profile, and expands engagement with independent voters and other supporters. Supporter and Database Growth: Lead efforts to grow Open Primaries’ digital audience and supporter database through targeted outreach, digital acquisition campaigns, website conversion strategies, email and text sign-ups, and other initiatives. Develop strategies to turn digital audiences into active, engaged supporters and advocates. Political and Advocacy Campaigns: Design and execute digital campaigns that advance organizational priorities, including legislative initiatives, ballot campaigns, litigation-related public education, and independent voter engagement. Coordinate email, text messaging, website, and other digital tactics to mobilize supporters and drive action. Website and Digital Platforms: Oversee the development, maintenance, and performance of the organization’s website and other digital properties, ensuring they communicate the mission, capture supporters, and drive participation. Email and Text Messaging: Lead email, SMS, and other direct digital communications, including newsletters, supporter updates, rapid-response messaging, and targeted mobilization campaigns. Ensure communications are timely, compelling, coordinated, and aligned with campaign goals. Team Leadership: Supervise the Social Media Manager and coordinate communications across social media, email, text messaging, web, and campaign activities. Data and Analytics: Track and analyze digital performance, supporter growth, audience engagement, and campaign conversions. Use data to refine strategies, improve results, and guide resource allocation. Digital Infrastructure and Organizing Support: Oversee supporter database management, segmentation, and digital tools that strengthen outreach and cultivation. Work with the NDO to integrate digital engagement with grassroots organizing and campaign needs. Digital Security and Infrastructure: Ensure the security, reliability, and resilience of Open Primaries’ websites, supporter databases, email and text messaging systems, social media accounts, and other digital properties. Establish and maintain safeguards to protect sensitive data, prevent unauthorized access and cyberattacks, manage vendor security, and ensure effective incident response, backups, and recovery procedures.

Qualifications: Demonstrated experience developing and executing digital communications, audience-growth, or advocacy campaign strategies, preferably in a nonprofit, political, or issue-advocacy organization. Strong writing, editing, and content-development skills, with the ability to communicate complex issues clearly and persuasively. Experience growing supporter databases and email lists, developing digital acquisition strategies, and converting online engagement into measurable action. Experience with websites, email marketing, SMS/texting platforms, digital campaigns, and analytics tools. Strong analytical, project management, and staff supervision skills. Creativity, initiative, sound judgment, and the ability to manage competing priorities in a fast-paced environment. Commitment to Open Primaries’ mission.