Digital Marketing Specialist - Paid Media & Lead Generation

Posted today

rollshieldSt Petersburg (FL)

Market Research Analysts and Marketing Specialists Other Services Related to Advertising

SENIORITY

Senior

SALARY

$55,000-$65,000 annual

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About the role

Job Description: Job Description About RollShieldRollShield LLC is an established Tampa Bay manufacturer and installer specializing in hurricane shutters, impact windows and doors, security screens, sunrooms, screen rooms, and other residential and commercial improvement products. We are looking for a Digital Marketing Specialist to help generate qualified customer leads, improve the performance of our digital advertising campaigns, strengthen our online presence, and support continued growth throughout the Tampa Bay market. This is a hands-on digital marketing position for someone who enjoys managing campaigns, analyzing performance, testing new approaches, and turning marketing data into measurable results.

What You'll Do:

Manage and optimize Google Ads campaigns with a focus on lead generation and ROIManage paid social campaigns across platforms such as Facebook and Instagram
Monitor campaign performance, cost per lead, conversion rates, and advertising spend
Identify opportunities to improve campaign targeting, messaging, and performance
Assist with SEO and SEM initiatives to increase website traffic and lead generation
Monitor website performance and digital conversion activity
Support landing-page and website improvements designed to increase conversions
Track leads and marketing performance through available analytics and CRM tools
Assist with email marketing and customer outreach campaigns
Manage and monitor RollShield's online reputation, including customer reviews and ratings
Help increase positive customer reviews across key online platforms
Coordinate digital marketing campaigns with the sales team
Develop and update digital marketing content as needed
Prepare regular reports showing campaign results, lead volume, cost per lead, and ROIStay current on digital advertising trends, platform changes, and industry best practices

What We're Looking For: We're looking for someone who understands that successful digital marketing is about more than clicks and impressions. The right candidate can connect advertising activity to qualified leads and measurable business results.

Qualifications:

2-4+ years of digital marketing experience
Hands-on experience managing Google AdsExperience with Facebook/Meta advertising
Understanding of SEO, SEM, and digital lead generation
Experience using analytics and campaign-performance data to make optimization decisions
Ability to track and report on metrics such as:
Cost per lead
Conversion rate
Cost per acquisition
Website traffic
Campaign ROIStrong written and verbal communication skills
Highly organized and detail-oriented
Comfortable managing multiple campaigns and priorities
Ability to work independently while collaborating with sales and leadership
Preferred Experience
Experience in any of the following is a plus:
Home improvement
Impact windows and doors
Hurricane protection
RoofingHVACSolarRemodelingConstructionOther consumer or home-services businesses

Experience with CRM systems, Google Analytics, Google Tag Manager, Google Business Profile, email marketing platforms, or reputation-management tools is also beneficial.

What We Provide:

$55,000-$65,000 annual salary, depending on experience
Medical insurance
Paid time off
Professional development opportunities
Established company and recognizable Tampa Bay brand
Opportunity to directly influence lead generation and company growth
Collaborative environment with access to sales and company leadership
Who Will Do Well in This RoleYou'll likely be successful here if you enjoy digging into campaign performance and asking questions such as:
Which campaigns are generating qualified leads?
Where are we spending money without producing results?
Which audiences and keywords convert best?
How can we improve our cost per lead?
How can digital marketing help the sales team close more business?
We're looking for someone who is analytical, proactive, accountable, and comfortable making recommendations based on actual performance data.
If you have hands-on digital marketing experience and enjoy using paid advertising and analytics to generate measurable business growth, we'd like to hear from you.

RollShield LLC is an Equal Opportunity Employer.

Company Description: About RollShieldRollShield is Tampa Bay's largest hurricane-shutter manufacturer and a leading provider of residential and commercial home-improvement products. Our extensive product line allows qualified sales representatives to offer customers multiple solutions, including:

Hurricane shutters
Impact windows and doors
Crimsafe security and hurricane screens
Retractable screens
Sunrooms and screen rooms
Pergolas and patio products
Commercial Storefront glazing systems
Curtain-wall systems
Interior glass and mirrors Because we manufacture and install many of the products we sell, our representatives have the opportunity to provide customers with dependable, customized solutions backed by an established local company.

Company Description: About RollShield RollShield is Tampa Bay's largest hurricane-shutter manufacturer and a leading provider of residential and commercial home-improvement products. Our extensive product line allows qualified sales representatives to offer customers multiple solutions, including:

Hurricane shutters
Impact windows and doors
Crimsafe security and hurricane screens
Retractable screens
Sunrooms and screen rooms
Pergolas and patio products
Commercial Storefront glazing systems
Curtain-wall systems
Interior glass and mirrors Because we manufacture and install many of the products we sell, our representatives have the opportunity to provide customers with dependable, customized solutions backed by an established local company.

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