About the role
As the Product Marketing Specialist for ACiQ, you’ll play a crucial role in positioning our products for success by developing compelling messaging, creating marketing materials, and driving product awareness across key channels. We’re looking for a detail-oriented, strategic thinker who can translate technical product features into clear, engaging value propositions that resonate with our audience.
Key Responsibilities:
Develop and execute product marketing strategies to drive awareness and adoption of ACiQ’s HVAC solutions. Create compelling product messaging, marketing collateral, and sales enablement tools that effectively communicate product benefits. Collaborate with product management and sales teams to ensure a strong go-to-market strategy and alignment on key messaging. Manage product launches, including developing launch plans, coordinating promotional activities, and measuring performance. Produce engaging content across various platforms, including website product pages, brochures, email campaigns, and digital advertising. Conduct market research to understand customer needs, industry trends, and competitive positioning. Support pricing and positioning strategies by analyzing market trends and customer feedback. Work closely with the creative team to develop product visuals, videos, and technical documentation.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field.2+ years of experience in marketing. Strong ability to translate complex product features into customer-friendly messaging. Proficiency in content creation, digital marketing, and campaign management. Excellent communication and collaboration skills. Analytical mindset with experience in market research and performance tracking. Ability to work in-office at our headquarters in Vandalia, Ohio
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