Social Media Content Creator

Responsibilities: Own and maintain the social content calendar for 2 of the client's brands, ensuring a consistent pipeline of relevant content. Personally create approximately 30%–50% of content, including memes, short-form video, photography, graphics, and smaller brand shoots. Source and manage freelancers, creators, photographers, and videographers to support additional content needs. Develop content for TikTok, Instagram, Email, SMS, paid social, and emerging platforms. Balance planned campaign content—such as partnerships, festivals, giveaways, and event recaps—with reactive content tied to emerging trends. Manage scheduling, publishing, copy, performance reporting, and ongoing optimization across channels. Partner closely with the Community Manager to identify trends and turn online conversations into content opportunities. Coordinate with the Brand Manager, Integrated Marketing Manager, and legal team throughout the concept and approval process.

Candidate Profile: 3+ years of social media content creation and channel-management experience. Strong portfolio demonstrating platform-native content, especially short-form video, memes, photography, and graphics. Comfortable independently shooting, editing, designing, writing, and publishing content on quick timelines. Proficiency with tools such as Adobe Premiere, Photoshop, Lightroom, CapCut, and social publishing platforms. Deep understanding of social trends, internet culture, and content that resonates with younger consumers. Experience sourcing and managing creators, freelancers, and production partners. Able to distinguish between brand voices and balance creativity with performance insights and legal requirements. Beverage alcohol or consumer-facing CPG experience preferred; must be Chicago-based and comfortable with a hybrid schedule and occasional travel.