Director of Marketing
marriott internationalDallas (TX)
Director of Marketing
Posted today
marriott internationalDallas (TX)
SENIORITY
Manager
About the role
Overview:
In this role you will direct the development, production, and implementation of marketing strategies to drive hotel revenue and brand objectives. You will partner with the VP of Sales and Marketing to shape the annual plan and collaborate with Sales and Revenue Management on cross-cutting strategies. You will oversee all marketing communications and digital presence to maintain brand integrity and maximize topline performance. You will lead a Marketing team to execute campaigns, content, and partnerships that support revenue growth and brand positioning. This is a strategic, cross-functional role at a luxury property with a focus on measurable impact and brand guardianship. Compensation / Benefits Relocation assistance
Responsibilities:
Develop overarching marketing strategy and property email plans aligned with business priorities Oversee execution of marketing initiatives, collateral, and campaigns to maximize revenue opportunities Lead demand generation and partnership development Reconcile marketing plans with accruals/forecast with Finance Lead repositioning efforts and ensure brand voice across channels Collaborate with Revenue Management on promotional strategies Direct asset development (photoshoots) and content updates for channels Set and manage the digital marketing plan and OTA strategy with cross-functional partners Monitor and report on marketing performance with stakeholders and owners Manage internal and external partners to ensure deliverables meet hotel strategy
Key requirements:
2-year degree or 4-year bachelor’s degree in Business Administration, Sales, or related field with hospitality sales experience Experience in hospitality sales or related area (2 years for 2-year degree path; 1 year for 4-year path) Proven ability to develop and execute marketing strategies in a hotel context leadership strategic thinking strong communication digital marketing planning SEO oversight OTA strategy
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