Lifecycle Marketing Director: Email & SMS Growth

Posted yesterday

truly freeWilliamsburg (MI)

Marketing Managers Marketing Consulting Services

SENIORITY

Manager

Apply

About the role

Truly Free Home seeks a Director of Lifecycle Marketing (Email & SMS – Direct Response) to own core revenue channels remotely. This role drives 30–40% of total company revenue through lifecycle marketing, managing 2–3M+ subscribers across lists with data-driven execution. You will lead strategy and execution across email/SMS, build a high-frequency calendar, and optimize journeys to maximize subscription monetization and retention. This is a player-coach, operator role with a strategic impact.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.