Manager, Lifecycle Marketing
teksystemsLos Angeles (CA)
Manager, Lifecycle Marketing
Posted today
teksystemsLos Angeles (CA)
SENIORITY
Senior
About the role
Overview:
As Manager, Lifecycle Marketing, you will lead personalized campaigns to nurture and grow subscribers on a new direct-to-consumer streaming platform. You will own multi-channel journeys, optimize engagement, and collaborate with product, analytics, and creative teams to elevate the customer experience. This role focuses on onboarding, retention, and win-back through data-driven, automated lifecycle programs. You will shape how members discover and stay engaged with content at scale. Compensation / Benefits Medical, dental & vision 401(k) Retirement Plan Time Off / PTO Health Spending Account (HSA) Life Insurance Disability
Responsibilities:
Build, launch, and manage lifecycle campaigns across email, push, in-app messaging, and other owned channels QA campaigns for audience targeting, personalization, links, tracking, and deliverability Monitor performance and optimize campaigns; maintain calendars for on-time execution Support onboarding, engagement, retention, and win-back programs Create automated customer journeys using behavioral triggers and segmentation Collaborate with stakeholders to implement lifecycle strategies Develop audience segments from behavioral and engagement data; implement personalized messaging Ensure targeting and suppression logic is accurate Partner with Product, Analytics, Creative, Content, and Engineering teams Analyze engagement, conversion, and retention metrics; support A/B testing; provide data-driven recommendations
Key requirements:
Bachelor's degree in Marketing, Business, Communications, or related field 7+ years in lifecycle/CRM/retention/email marketing or related digital roles Hands-on experience with Braze or similar platforms (Salesforce Marketing Cloud, Iterable, Adobe Campaign) Strong understanding of onboarding, engagement, retention, re-engagement, and win-back strategies Experience building and managing customer segments from behavioral data Familiarity with Jira, Airtable, Asana, Monday.com or similar PM tools Experience analyzing campaign performance and using insights to optimize results Strong communication and cross-functional collaboration Excellent attention to detail and campaign QA experience cross-functional collaboration clear communication data-driven mindset Braze Salesforce Marketing Cloud Iterable
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