Sr. Social Media Buyer

Senior Social BuyerChannel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world's largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world's top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.Channel Factory is headquartered in the United States and has global offices across 40+ cities/countries. This position will be a hybrid role based in New York City or Chicago.The Senior Social Buyer is pivotal in the seamless execution of digital campaigns across primary social platforms like Meta and TikTok, as well as emerging platforms. They are responsible for the setup, monitoring, and optimization of campaigns to ensure we meet performance expectations. This role requires a proactive approach to identifying and resolving potential issues, implementing innovative solutions, and leveraging advanced platform management tools and AI for strategic experimentation and optimization. The Senior Social Buyer also plays a critical role in gathering data into actionable insights, assisting account management in crafting data-driven narratives that enhance client engagement and satisfaction. This role encompasses a commitment to technological adeptness, client-focused innovation, and collaborative problem-solving, ensuring that each campaign delivers exceptional results and strategic value.Key ResponsibilitiesStrategic Media Buying: Develop and implement media buying strategies that align with the company's GTM strategy, guaranteeing performance. Focus primarily on Meta and TikTok, optimizing spending to achieve KPI goals.Budget Management: Manage and allocate budgets effectively across platforms, ensuring optimal spend while meeting campaign objectives.Delivery of Campaign Budgets/Units: Ensure the complete and timely delivery of campaign budgets and units as per client agreements and campaign plans.Maintain and Maximize Margins: Closely monitor and manage financial margins to ensure profitability. Implement strategies to maximize margins, which is a critical priority for the business's ongoing success and competitive edge.Reporting and Analysis: Assist the account management team in the analysis and reporting of data from campaigns. Assist with developing comprehensive reports that not only detail performance metrics but also narrate a compelling story for clients, illustrating the value and impact of the campaigns.Collaboration with Account Management Teams: Work closely with account management teams on RFPs, campaign briefs, planning, and pricing strategies to ensure comprehensive service offerings and competitive positioning in the market.International Coordination: Collaborate with international teams to align processes and ensure that client expectations are met to guarantee campaign performance.Platform Management and AI Tools: Utilize advanced platform management technologies and AI tools like Pixis for hyper-experimentation and cross-platform optimization to dynamically adjust and push ad groups within Meta and across other and Training: Assist in the hiring process by participating in interviews and the selection of candidates. Develop and execute training programs for new hires to ensure they are equipped with the necessary skills and knowledge to perform their roles effectively.All other duties as assigned.