Customer Relationship Management Manager

7-10 years of lifecycle marketing experience building and launching acquisition and engagement initiatives ? Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys High aptitude for logical reasoning and critical thinking. Experience in SQL preferred. Exhibit high attention to detail and organization to deliver quality projects in a timely manner Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks. Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment Great teammate mentality with strong consideration for impact on partners Effective communication skills in all mediums—from slack and email to presentations. A passion for our products and services and a deep familiarity with the ecosystem of services and hardware (Mac OS, iOS, Music, iTunes, App Store, Books, Podcasts, Pay, TV, News, Fitness+, One, etc.) Description Developing, testing, and deploying customer journeys. This involves assessing product and strategy objectives, platform capabilities and data needs. Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned. Optimizing performance through A/B testing to drive incremental growth and overall program improvement. Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams. Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling. Building a knowledge portal of best practices and playbooks that serve as a reference and training resource. Education BA/BS preferred, or equivalent work experience #J-18808-Ljbffr