Digital Marketing Manager

Posted today

goformzFort Worth (TX)

Marketing Managers Marketing Consulting Services

SENIORITY

Manager

SALARY

$100,000-$150,000 annually

Apply

About the role

About GoFormzGoFormz is a field data capture and workflow platform that helps construction and energy companies replace paper and disconnected forms with digital workflows that run on the devices their crews already carry. Enterprise teams use GoFormz to capture data in the field, automate what happens next, and connect it to the systems their business runs on.

About the role: We're hiring a Digital Marketing Manager to be the execution engine of our marketing team. You'll take the strategy, content, and creative our team produces and get it out into the world every day, across social, email, web, ABM, and events. This is a hands-on, mid-level role for someone who likes owning the systems and workflows that make marketing run. You'll sit between our content and digital functions and be the person who makes sure nothing good sits on the shelf. You'll work closely with our content lead, our campaigns and ABM lead, our events team, and our sales and partner teams, and you'll be the front door for marketing requests from across the company.

What you'll do:

Social and content distribution
Turn long-form content (blogs, guides, podcast episodes, video) into company social posts, images, and a consistent publishing schedule
Own promotion for our podcast and growing video library
Email and marketing automation
Own email execution in Marketo: event follow-up, nurture programs, program and campaign emails
Build, test, and report on email programs and keep our automation clean and current
WebsiteProject manage our website redevelopment and WordPress migration, serving as the day-to-day point of contact with our web agency and coordinating requirements across internal teams
After launch, own the ongoing agency relationship across web, SEO, and AI search optimization
Handle day-to-day site updates and blog publishing in-house
Creative and project management
Serve as the liaison to our freelance writers and designers: prioritizing work, writing briefs, and tracking deadlines
Run intake and prioritization for marketing requests from Sales, SDRs, Partnerships, and EventsABM and lead operations
Build and maintain personalized Folloze boards for campaigns and active deals
Maintain intent signal tracking in Apollo and work with the team to act on hot accounts
Audit inbound leads daily and weekly, and partner with sales to keep Salesforce current and leads moving
Events and paid media support
Build event RSVP pages, social, and emails for our field marketing team
Support paid media as needed: campaign updates in Metadata and other tools, and pulling reporting

What we're looking for:

5+ years in B2B marketing, ideally at a SaaS company, with a track record of shipping campaigns end to end
Hands-on experience with marketing automation (Hubspot or similar) and a CRM (Salesforce preferred)
Comfortable in WordPress and able to make site updates and publish content Experience managing multiple freelance vendors and keeping multiple projects on schedule
Strong writing and editing instincts; you can turn a long-form content into a great snackable post and notice when something is off brand
Familiarity with SEO and AI search optimization
Organized, detail-oriented, and calm juggling a lot of moving pieces

Nice to have:

Experience with ABM platforms (Folloze or similar), sales intelligence tools (Apollo or similar), or paid media platforms (Metadata, LinkedIn Ads)
Experience marketing to construction, energy, or other field-based industries
Basic design skills (Canva, Figma, or Adobe) for social and email assets
Why this role

You'll have real ownership from day one across the marketing team on a team that will hand you the keys and trust you to run with them. You'll see your work go from idea to live in days, not quarters, and you'll have a direct line of sight into how it moves pipeline. If you want to grow into a broader digital or campaigns leadership role, this is a place to build that resume fast.

Benefits

Compensation range: $100,000-$150,000 annually

Employee medical and dental paid by the company; you just cover vision.4 weeks (160 hours) accrued paid vacation in your first year. Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary underground parking or a monthly MTS pass. We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a monthly reimbursement for wellness related purchases! We have a fantastic team that gets stuff done and is fun to work with! The environment is fast-paced, so you will see the results of your work immediately. You will have plenty of opportunities to use and learn cutting-edge technologies.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.