Senior Vice President, e-Commerce

Posted 2 days ago

signet jewelersIrving (TX)
Online MerchantsJewelry Retailers

SENIORITY

Manager

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About the role

We have many opportunities available on our other career site pages. Click here to link to our careers page!Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve.People – and the love their actions inspire – are what drive us. We're not only proud of the love we inspire outside our walls, we're especially proud of the diversity, inclusion and equity we're inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us! Senior Vice President, e-CommerceLocation: Dallas, TXAbout SignetAs the world's largest retailer of diamond jewelry, Signet Jewelers is positioned like no other to inspire love the world over.Signet is a publicly traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewelers, H.Samuel and Ernest Jones. Our operations and supply chain relationships span Africa and India.Inspiring Love within our four walls as well as the four corners of the world comes in the form of loving all people, loving ourselves, as well as our planet and products. Our purpose is fueled by fostering equality and inclusiveness, innovating new ways to bring unique jewelry and personal experiences to everyone and encouraging self-expression.Our customers trust us to help them celebrate life's most meaningful and personal moments; we do not take that responsibility lightly.Position OverviewJoining the company at a pivotal moment of digital and commercial transformation, the Senior Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet's e-commerce business.This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution.This is a high-impact operator role—focused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel.Core AccountabilitiesE-Commerce Strategy & Channel LeadershipDefine and lead the e-commerce strategy aligned to brand, customer, and financial objectivesTranslate enterprise priorities into clear digital growth plans across traffic, conversion, and AOVIdentify and unlock opportunities to accelerate digital penetration within a predominantly store-led businessEnsure alignment between brand positioning and digital execution across all customer touchpointsP&L Ownership & Commercial PerformanceOwn e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiencyDrive performance across key levers: traffic, conversion, AOV, retention, and profitabilityPartner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectivenessEstablish clear performance metrics and operating rhythms to drive accountability across the organizationDigital Merchandising & Customer ExperienceOversee site merchandising strategy, ensuring product availability, visibility, and conversion optimizationPartner with Merchandising to align product strategy with digital presentation and storytellingContinuously improve the end-to-end customer journey across web, mobile, and post-purchase experiencesLeverage data and insights to drive personalization, usability, and conversion improvementsGrowth & Demand Generation (Influence)Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategiesEnsure cohesive execution across acquisition, retention, and lifecycle marketingDrive a test-and-learn culture to optimize channel mix, campaigns, and on-site performanceInfluence pricing, promotion, and inventory exposure decisions to maximize demand and marginOmnichannel & Operational IntegrationStrengthen integration between e-commerce and store channels to deliver a seamless omnichannel experiencePartner with Supply Chain and Operations to improve fulfillment speed, cost, and reliabilityEnsure alignment between digital demand and operational capabilities (inventory, delivery, service)Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfactionDigital Product, Technology & TransformationPartner with Product and Technology teams to execute the e-commerce roadmapSupport platform evolution, including CMS migration and future composable architecture initiativesIdentify opportunities to improve site performance, scalability, and digital capabilitiesBalance near-term execution needs with longer-term transformation prioritiesCross-Functional Leadership & InfluenceAct as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and TechnologyInfluence without direct ownership across key functions to drive aligned outcomesServe as a strategic partner to Brand Presidents and senior leadershipDrive clarity, accountability, and decision-making across a complex, matrixed organizationPeople & Culture LeadershipLead and develop a high-performing e-commerce team, including senior directors and functional leadersStrengthen team capabilities in strategy, execution, and communicationEstablish clear operating rhythms, roles, and accountability frameworksFoster a culture of ownership, agility, and continuous improvementKey Performance Indicators (KPIs)E-Commerce Revenue Growth (% vs. LY and vs. Plan)Contribution Margin / Digital ProfitabilityConversion Rate & AOV ImprovementTraffic Growth & Demand EfficiencyCustomer Acquisition & RetentionSite Performance & Customer Experience MetricsInventory Productivity (turns, sell-through, markdowns)Omnichannel Contribution (BOPIS, ship-from-store, etc.)Forecast Accuracy & Operational EfficiencyTeam Engagement & RetentionQualificationsBachelor's degree in Business, Marketing, or related field; MBA preferred15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retailProven P&L ownership at scale (ideally $500M–$1B+ revenue responsibility)Demonstrated success driving e-commerce growth and improving channel performanceStrong experience in digital merchandising, performance optimization, and customer experienceTrack record of operating effectively in complex, matrixed organizationsAbility to influence across Marketing, Merchandising, Supply Chain, and TechnologyExperience with e-commerce platforms, digital analytics, and performance marketing ecosystemsSummaryLocation: Support Center - Irving, TXType: Full time

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