Google Ads Specialist

Role and Responsibilities: Execute Google Ads campaign strategy tactics on a daily basis. Support the Google Ads team to ensure campaigns are tracking according to allocated budgets and performance goals. Run in-depth analyses to make sure the Google Ads channel is meeting all KPIs including traffic goals, revenue, ROI and engagement. Maintain Google Ads best practices across all campaigns and search engines. Support other paid digital acquisition strategies like app promotion, display, paid social and retargeting as needed. Identify areas of growth opportunity for Google Ads campaigns and be ready to communicate what those are, execute accordingly and report on results. Work closely with day‐to‐day account managers at Google, Bing and Yahoo. Closely review Google Ads data across multiple platforms such as AdWords, GA, etc. with a keen eye for detail. Support with marketing tag integration through GTM, and be able to QA and troubleshoot implementation. Optimize Google Ads campaigns by leveraging SQRs and Landing Page validation tools. Work closely with the Business Analytics team on key projects for the business. Manage quarterly and semi‐annual Google Ads optimization projects to maintain updated and relevant campaigns.

Qualifications and Skills: Bachelor Degree in business, marketing or a related field. Agency experience highly preferred.3+ years of hands on experience managing large paid search campaigns (Google, Bing, Yahoo).Experience scaling and managing budgets of $10,000 to $250,000 per month in ad spend across these channels. Detail oriented with established knowledge of Google Ads processes. Proficient with Google Ads, BingAds, and Yahoo Gemini as well as the desktop editor tools. Strong analytical skills highly desired. A can‐do attitude to thrive in a fast‐paced, entrepreneurial and collaborative environment. Strong interpersonal skills needed to collaborate with cross‐functional teams.

Strengths: Ambition. You are fueled by the challenges of working in a fast‐moving company and are seeking an opportunity to create unique customer touch points that surprise and delight. Data Driven. Your data‐driven insights are second‐to‐none, but you also believe that understanding the whole story often requires qualitative context. Leadership. You are a collaborative, cross‐functional team player but comfortable taking the lead with a variety of teams, from our internal teams, to clients, to any 565 contractors that assist in various capacities. Curious with a bias for action. You are a fantastic strategizer, but you are neither precious nor inflexible and ultimately believe that the only way to learn is through taking lots of calculated risks. Strategic Thinker. You are able to work in a fast‐moving and fluid team environment while remaining focused and calm under tight deadlines. Left and right‐brained. Able to go between doing the right thing for the customer experience and driving toward business goals. What keeps you up at night is just as much number crunching as beautiful experiences on our owned channels.