Content Writer

OverviewJob PurposeThis role strengthens content quality, consistency, and scalability across the organization. By adhering to governance, leading strategic planning, and improving cross-functional alignment, the Content Writer and Strategist ensure content effectively supports business goals and enhances overall customer experience.The Content Writer and Strategist is primarily responsible for writing mortgage marketing content. Additionally, this role is responsible for supporting a unified content strategy that supports organizational objectives, strengthens brand consistency, and drives customer engagement for ICE Surefire / ICE Customer Acquisition. This role supports content planning, governance, creative direction, and performance optimization across multiple channels, including but not limited to email, SMS, social media, newsletters, and educational materials.The Content Writer and Strategist partners closely with cross-functional teams Product, legal, compliance to ensure content is scalable, high-quality, and aligned with business priorities.ResponsibilitiesCreative Direction & DevelopmentWrite content for mortgage marketing emails, newsletters, SMS, social campaigns, and educational assets.Review and refine content created by writers, designers, and cross-functional contributors.Translate complex mortgage information into clear, accessible content.Content Strategy & PlanningDevelop the content strategy, messaging framework, and channel-specific plans.Maintain a centralized content calendar across campaigns, automated workflows, and marketing initiatives.Identify content needs, gaps, and opportunities across the mortgage lifecycle.Conduct ongoing content audits to support prioritization and continuous improvement.Content Governance & StandardsMaintain content standards, editorial guidelines, templates, and review processes.Ensure all content meets quality, compliance, accuracy, and brand requirements.Promote consistent voice and messaging across teams and channels.Performance Measurement & OptimizationMonitor engagement metrics and implement data-driven improvements.Earn industry awards for published mortgage content.Cross-Functional CollaborationPartner with product, legal, compliance, and creative teams to align content with business goals.Participate in content planning cycles, stakeholder reviews, and workflow coordination.Ensure content supports automation, personalization, and scalability.Knowledge and ExperienceThree plus years of writing experienceProven experience in content strategy for the mortgage industry, digital marketing, lifecycle marketing, or related fieldsStrong writing, editing, and storytelling skills with attention to detailExperience managing multi-channel content programs.Strong communication and collaboration skills with the ability to influence across teamsFamiliarity with CMS platforms, marketing automation systems, and content production workflowsFamiliarity with using AI to help generate content (writing and imagery) while maintaining brand voice, tone, style, and compliancePreferred Knowledge and ExperienceExperience in SaaS, fintech, or other regulated industriesKnowledge of CRM/lifecycle marketing programs and customer journey mappingKey Success MeasuresImproved engagement across email, SMS, social, and recurring content programsStronger brand alignment across channels and teamsDemonstrated impact on customer experience, engagement, and content-driven KPIsExpanded adoption and utilization of standardized content assets#LI-SF1 Intercontinental Exchange, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.