Search Marketing Specialist

PLEASE NOTE: THIS IS NOT A SOCIAL MEDIA ROLE.Do not apply if you are seeking a social media role. This is a permanent (employed) part-time remote role for a Search Marketing Specialist. We estimate the hours for this role to be around 25-30 hours per week, with room to grow for the right candidate. The Search Marketing Specialist conducts keyword research, creates and optimizes Google Ads search campaigns, analyzes website analytics, performs assigned search engine optimization tasks for client websites, and creates client reports with reporting software. The Search Marketing Specialist works closely with a dedicated team to ensure that Google Ads campaigns and SEO services meet client goals and objectives.

Qualifications: Residency in the United States Conscientious, coachable, proactive Open-minded, willing to learn, engaged Must be able to meet deadlines for weekly optimization and monthly reporting Must be able to complete repetitive weekly and monthly tasks Detail-oriented and able to prioritize effectively Ability to work on multiple client accounts Strong interpersonal communication skills for communicating with team members Experience working with paid Google Ads budgets in the $500-$2,500 per month range Knowledge of keyword research Proficiency in web analytics Create and optimize Google Ads search campaigns Ability to analyze and interpret data to improve Google Ads campaigns Prior digital marketing agency experience is a plus Prior experience in digital marketing for healthcare is a plus Willingness to learn about the in-home care industry Experience preferred: Google Ads Search Campaigns Google Analytics 4 (GA4) Google Tag Manager Google Search Console WordPress, Wix, Squarespace Agency Analytics Schema Mark-Up HotJar SpyFu Ahrefs