Overview:
In this role you will drive adoption and revenue growth for Rippling's AI-powered features. You will define the marketing strategy to boost usage, and collaborate with product, engineering, and CX to turn it into real impact. You will lead the AI product growth program, shaping adoption, expansion revenue, and net dollar retention. This position sits at the heart of how we scale AI in the future of work, partnering with multiple teams to execute go-to-market initiatives. You’ll operate with speed and clarity to move the AI suite forward. Compensation / Benefits competitive salary benefits equity
Responsibilities:
Develop multi-channel campaign strategy (email, in-app, product experiments) Understand AI products and map customer journeys with high-urgency messaging Own end-to-end campaign execution from launch to reporting and optimization Define audiences, triggers, and manage copy/creative, with outcomes reporting Build and manage cross-functional go-to-market relationships across brand, analytics, product, CX, and engineering Share insights and align stakeholders by translating AI signals into growth actions
Key requirements:
7+ years in fast-paced, data-driven growth roles (growth, CRO, demand gen, PMM/Go-to-MtK) with AI exposure preferred Experience translating quantitative data (SQL, Excel) and qualitative signals into insights Strong cross-functional collaboration and project management Hacker's mindset with structured problem-solving ability Excellent written and verbal communication; ability to simplify AI concepts for customers Proactive, self-starting with a bias to speed cross-functional collaboration strong communication initiative SQL Excel data analysis