Product Education Content Producer (Irvine, CA)

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successfactorsIrvine (CA)

SENIORITY

Senior

SALARY

$85,000-95,000/year

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About the role

Career Opportunities: Product Education Content Producer (Irvine, CA) (76640) Asthe ProductEducation Content Producerbased out of our Irvine, CA officeyouare responsible fordeveloping engaging educational content that transforms ASICS product knowledge, technologies, innovationsand seasonal stories into clear, memorableand effective learning experiences for store staff. Partnering closely with the Store Staff Training/ASICS Insider team as well as Product, Category, Merchandising, Global Marketing and others, you will help to identify and produce content that store staff want to consume, interact with and return to through the ASICS Insider app. You will alsoidentifyopportunities for educational content to be adapted, repurposedorutilizedacross relevant consumer-facing channels. Content developed for ASICS Insider may also support consumer-facing channels such as e-commerce, email, digitalplatformsand other marketing communications provided it meets the needs andrequirementof those audiences and channels.
Responsibilities: Content & Production Develop content and production approaches that effectively communicate complex or technical product information in a way that is easy to understand, engaging and memorable for store staff Find opportunities for content to havebroader relevance and potential application acrossappropriate consumer-facingchannels Applies strong knowledge of audience engagement, digital content, social-first storytelling, brand, productand channel requirements to develop compelling educational content ideas that are relevant to how store staff consume, interactwithand learn from content Devises innovative content approaches for product education, including short-form video, social-first content, visual storytelling, interactive learning experiences and other digital formats while identifying opportunities to adapt or repurpose high-quality educational content for relevant consumer-facing channels such as e-commerce, email and other digital or marketing communications Research Research product information, technologies, innovations, benefits and seasonal stories with Product Category, Merchandisingand other subject matter experts Utilize audience insights, performancedataand feedback from Store Staff Training/ASICS Insider Team toidentifyproduct knowledge gaps, educationalopportunitiesand ways to improve future content Cross-Functional Collaboration Collaborate with in-house Content Department specialists and external production partners, whereappropriate, todeterminethat most effective approach to bring educational content ideas to life Support the development and production of content for other ASICS categories, Global Marketing initiatives and areas of the ASICS business whenrequiredwhilemaintaining Product Education and Store Staff Training as the role’s primary area of focus Regular collaboration with partners in Europe, including approximately two calls per week to accommodate European time zones. Champion ASICS Kaizen approach by leading regular retrospectives as well as consistently looking for ways to improve quality, relevance, engagement and effectiveness of product education content and the efficiency of the content development process *Other Duties and Responsibilities asdirected
Requirements: Bachelor’s degree inDigital Mediaorrelated field
5+years’experienceindigital content creation, content production, social media, marketing, education, trainingor related field ideally within the sporting, footwear, apparel, fashion, retailor consumer goods industry Competencies (Knowledge, Skills & Abilities) Demonstrated experience developing engaging digital and social content for a defined audience Strong understanding of social-first content, short-form video and the principles of audience engagement including what encourages people to stop, watch, interact and return to content Demonstrated ability to translate complex, technical or product-focused information into simple, clear, engagingand memorable content Experience developing content strategies and creative approaches based on audience needs and business or educational objectives Experience working with cross-functional teams and subject matter experts to gather information and develop effective content Strong understanding of content production techniques and processes across video, photography, design, post-productionand other multimedia formats with the ability todeterminetheappropriate productionapproach and work effectively with specialist production resources Experience developing creative and production briefs while directing internal and external production partners Experience managing external agencies, production companies, freelancersor specialist partners is preferred Excellent communication, presentationand people skills Strong organizational and project management skills with the ability to manage multiple priorities and stakeholders Knowledge of Monday.com project management tool is a plus Become a part of the ADI community ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in DE&I work that permeates our organization, and all employees should be actively involved. ADI is a strong, global community where we collaborate and care for each other. We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table. You’llhave the opportunity to join the DE&I task force, participatein affinity spaces, and learn and grow on your anti-racism journey. We all need to know what anti-racist is so that everyone can talk about what it means. We center our employees as complete people. Wedon’tjust acceptdifference- we celebrate it, support it, and thrive on it for our employees, our products, and our community benefit. Equal Opportunity Employer ASICS Digital is proud to be anequal-opportunityworkplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level. Location Irvine, CA.This role is based in our Irvine, CA office and is primarily office-based. Employees are expected to work from the Irvine office four days per week, with the flexibility to work from home one day per week. Expected Salary Range $85,000-95,000/year

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