Digital Marketing Manager
skywalk groupCedar Rapids (IA)
Digital Marketing Manager
Posted today
skywalk groupCedar Rapids (IA)
SENIORITY
Manager
About the role
Digital Marketing Manager Skywalk Group | Remote or Hybrid | Full-Time Build the strategy. Own the execution. Drive the results. Are you a digital marketing professional who enjoys turning ideas into action and marketing activity into measurable business growth? Do you like having the freedom to develop strategy, take ownership of campaigns, experiment with new approaches, and see the direct impact of your work? Skywalk Group is looking for a Digital Marketing Manager to take the lead in driving our digital marketing and lead-generation efforts. We're looking for someone who thinks beyond clicks, opens, and impressions. Someone who understands what drives qualified conversations, knows how to evaluate what's working, and isn't afraid to recommend a better approach. About Skywalk GroupFor over 20 years, Skywalk Group has been a leader in Recruitment Process Outsourcing (RPO), recruiting, and HR services. We partner with businesses across the U.S., helping organizations solve talent and HR challenges through flexible, innovative solutions. We're a collaborative, entrepreneurial team that values initiative, fresh ideas, accountability, and making a difference for our clients. We believe great marketing should do more than build awareness, it should help drive business forward.
What You'll Do:
You'll have the opportunity to own and influence our marketing efforts from strategy through execution and results, including:
Lead Digital Marketing Strategy: Develop and execute strategies that strengthen brand awareness, attract prospective clients, generate qualified leads, and support revenue growth.
Drive Lead Generation: Partner with leadership and Business Development to identify target markets, develop prospect outreach strategies, generate opportunities, and strengthen the sales pipeline.
Manage Multi-Channel Campaigns: Plan, create, execute, and optimize email campaigns, marketing automation, digital advertising, CRM campaigns, and lead-nurturing initiatives.
Strengthen Our Digital Presence: Drive SEO strategy, website optimization, content development, landing pages, blogs, newsletters, and digital engagement.
Connect Marketing to Business Results: Analyze campaign performance, lead quality, engagement, and ROI. Identify what's generating meaningful opportunities, what's not working, and where to invest or adjust.
Collaborate and Improve: Work closely with Business Development to ensure leads and insights are effectively shared, followed up on, and evaluated. Bring forward new ideas, recommendations, and opportunities to continually improve results.
What We're Looking For:
- Associate's or bachelor's degree in marketing, business, communications, or a related field, or an equivalent combination of education and experience 3+ years of digital marketing, marketing automation, demand generation, or B2B lead-generation experience
- Experience in professional services, recruiting, RPO, HR consulting, or other B2B service industries is strongly preferred
- Hands-on experience with CRM and marketing automation platforms, preferably HubSpot and Salesforce
- Working knowledge of Google Ads, SEO, website analytics, email marketing, and digital campaign management
- Strong analytical skills with the ability to evaluate performance, interpret data, measure ROI, and make actionable recommendations
- Excellent written communication and content development skills
- Ability to manage multiple initiatives, work independently, take initiative, and turn ideas into action
- WhatWe OfferFull-time opportunity with remote/hybrid flexibility after initial training
- Health, dental, and vision insuranceIRA with company match
- Paid time off
- Professional development and growth opportunities
Ready to Make an Impact? If you're a results-oriented digital marketing professional who enjoys taking ownership, developing creative strategies, generating qualified opportunities, and using data to drive better business decisions, we'd love to meet you. Join Skywalk Group and help shape what's next for our business! Apply today. We are an Equal Employment Opportunity employer. All employment decisions, including hiring, promotion, compensation, training, and other terms of employment, are made based on qualifications, abilities, and performance, without regard to membership of a protected class and in compliance of federal, state, and/or local laws.
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