Social Media & Content Manager

Compensation: $4,000 USD per month - non-negotiable

Reports to: Performance Marketing Manager

About the Role: We're looking for a creative, outgoing, and highly hands-on Social Media Manager to take ownership of BidZoo's social media presence, grow our community, and help build excitement around our marketplace and live auctions. This isn't just a role for someone who schedules posts or manages a content calendar. We want someone who genuinely enjoys social media, understands what makes people engage, and can come up with creative ideas and bring them to life. You'll be responsible for developing content, helping create graphics and videos, engaging with our audience, working with influencers, and helping build BidZoo's brand personality. We're also looking for someone comfortable being on camera and serving as a brand ambassador for BidZoo. You'll create and appear in videos, introduce products and auctions, share updates, and help put a recognizable personality behind our brand. You'll work directly with our Performance Marketing Manager but have plenty of autonomy to develop ideas, experiment with content, and take ownership of day-to-day social media activities. We're a fast-moving startup without a large marketing team or an established playbook. We need someone proactive, resourceful, organized, and excited to help build something from the ground up.

What You'll Be Doing: Social Media & Content Creation* Manage BidZoo's social media presence across Instagram, Facebook, TikTok, and other relevant platforms.

• Develop and maintain a consistent content calendar with a mix of promotional, educational, entertaining, and community-focused content.
• Personally create, edit, schedule, and publish content, including graphics, short-form videos, Reels, Stories, and carousels. We'll have a graphic designer on hand as well to help.
• Develop original content ideas that showcase BidZoo, its auctions, products, sellers, and community.
• Create engaging content around upcoming auctions, featured listings, countdowns, live events, and auction results.
• Identify social media trends and creatively adapt them to BidZoo's brand and audience.
• Maintain a consistent brand voice and visual identity across platforms.
• Work with the marketing manager to align social content with campaigns and company priorities. Video Content & Brand Ambassador* Be comfortable appearing on camera as a recognizable face and personality for BidZoo.
• Create and present short-form videos highlighting products, upcoming auctions, platform features, and company updates.
• Develop creative video concepts that educate, entertain, and encourage engagement.
• Record and edit your own video content using accessible tools and equipment.
• Help make BidZoo feel approachable, exciting, and connected to its audience.
• Participate in occasional live video content, interviews, or promotional activities as needed. Community Engagement & Growth* Actively engage with followers through comments, messages, and conversations.
• Build relationships with collectors, sellers, enthusiasts, and relevant online communities.
• Identify opportunities to introduce BidZoo to new audiences through organic engagement.
• Participate appropriately in relevant Facebook groups, Reddit communities, Discord servers, and other collector communities.
• Help develop initiatives that encourage user-generated content, participation, and repeat engagement.
• Monitor audience feedback and share useful insights with the marketing and product teams. Influencer & Industry Relationships* Research and identify relevant influencers, creators, collectors, and subject matter experts who align with BidZoo's audience.
• Conduct outreach and build relationships with potential collaborators.
• Coordinate influencer partnerships, promotional content, and collaborations.
• Manage communication, content requirements, timelines, and deliverables for influencer activities.
• Identify opportunities for interviews, creator collaborations, product features, and community partnerships.
• Track the effectiveness of influencer collaborations and recommend improvements. Auction & Event Promotion* Develop social campaigns that build awareness and excitement before, during, and after auctions.
• Highlight interesting products, sellers, and auction moments through creative storytelling.
• Participate in live auction coverage, including real-time updates, engagement, and promotional content.
• Work with the team to identify featured items and categories with strong audience appeal.
• Help promote special auctions, partnerships, events, and company initiatives.
• Identify opportunities to create content around industry events, collector shows, and relevant community activities. Performance & Reporting* Monitor social media performance, engagement, audience growth, and traffic.
• Track which content formats, topics, and platforms generate the strongest results.
• Use platform analytics and tracking tools to evaluate performance.
• Experiment with new ideas, posting formats, and content approaches.
• Provide regular updates on completed work, upcoming content, results, and recommendations.
• Proactively identify opportunities to improve BidZoo's social presence and audience engagement.