Influencer Marketing Manager - Family & Lifestyle (US/CANADA)
Influencer Marketing Manager - Family & Lifestyle (US/CANADA)
Posted today
SENIORITY
Senior
About the role
- Client & Relationship Management Support day-to-day communication with assigned client accounts
- Build positive working relationships with clients through reliable delivery and proactive communication
- Keep clients updated on campaign progress, timelines, and performance
- Respond promptly to client requests and help resolve challenges effectively
- Campaign Management
- Manage influencer campaigns from briefing through to reporting
- Source and recommend creators aligned to campaign objectives and target audiences
- Coordinate campaign deliverables, timelines, approvals, and content reviews
- Ensure campaigns are delivered on time, within budget, and to a high standard
- Work closely with internal teams including creative, paid media, and operations
- Creator Management
- Identify, vet, and onboard influencers across relevant platforms
- Build and maintain strong relationships with creators and talent managers
- Negotiate deliverables and campaign requirements
- Ensure creators understand campaign expectations and brand guidelines
- Campaign Performance & Reporting
- Track campaign performance against KPIs and objectives
- Support the creation of campaign reports and post-campaign analysis
- Monitor content performance and identify optimisation opportunities
- Translate campaign results into clear and actionable insights
- Trend Spotting & Ideation
- Stay up to date with platform updates, creator trends, and cultural moments
- Contribute fresh campaign ideas and creator recommendations
- Support the team with influencer research and audience insights
- Help identify emerging creators and opportunities for clients
- Service Excellence
- Deliver a high standard of client service across all campaigns
- Maintain strong attention to detail and organisational excellence
- Manage multiple projects simultaneously in a fast-paced environment
- Approach challenges with a positive, solution-focused mindset
- 5+ years experience in influencer marketing, social media, talent management, or a related field
- Experience managing influencer campaigns from planning through to reporting
- Strong understanding of influencer marketing platforms and social media channels including Instagram, TikTok, YouTube, and emerging platforms
- Excellent organisational and project management skills
- Strong communication and relationship-building abilities
- Comfortable working with campaign data, reporting, and performance metrics
- Passion for lifestyle, entertainment, games, and consumer brands
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Fluency in English required; additional European language(s) are a plus
- Company benefits
- Competitive salary and bonus structure20 days holiday, plus public holidays depending on your location
- Flexible working hours and location – work from anywhere in the world
- Learning and development opportunities
- Remote working and career progression support
- Location 12 month contractor position
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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