Global Media Planner & Analyst

Posted 3 days ago

computer task groupMorrisville (NC)

Market Research Analysts and Marketing SpecialistsMarketing Consulting Services

SENIORITY

Senior

About the role

Global Media Planner & AnalystCTG is seeking to fill a Global Media Planner & Analyst position for our client. Location: Morrisville, NC Duration: 12+ months, with possibility for extension Duties: Develop audience insights and targeting strategies using research, media platforms, and agency resources. Support global media planning and integrated campaigns across B2B, B2C, Corporate, and Sports Marketing. Develop campaign briefs, media recommendations, and optimization strategies. Analyze media performance, KPIs, reach, frequency, audience, and campaign results. Translate data and research into actionable insights, reports, and presentations. Collaborate with global marketing teams, media teams, and agency partners. Skills: Media planning, audience targeting, media analytics, campaign reporting, and performance measurement. Strong analytical, problem-solving, organizational, and communication skills. Microsoft Excel and Power Point proficiency. Ability to use AI tools for research, analysis, efficiency, and deliverable development. Knowledge of audience research platforms such as GWI and competitive intelligence tools such as Pathmatics is a plus. Experience: 3+ years of professional experience in media, marketing, advertising, media analytics, or a related field. Understanding of media channels, audience targeting, reach, frequency, pricing models, and performance metrics. Experience with global or digital media campaigns preferred. Education: Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

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