Product Builder

Becoming You LabsFull-Time · New York City (In-Office) · Reports to CPO · $150,000 - $170,000 base About Becoming You Labs Becoming You Labs is a life-discovery and career-planning platform built on a rigorous methodology that helps people find purpose at the intersection of their values, aptitudes, and economically viable interests. Founded in 2022 by Dr. Suzy Welch, bestselling author, NYU Stern professor, and host of the Becoming You podcast, the method is grounded in validated psychometrics and has reached nearly a million people through assessments like The Values Bridge, certified coaching, enterprise programs, and a growing product ecosystem. We’re a team of about 30 across behavioral science, psychometrics, product design, and economics, building products that reach people at the moments that matter most. The Product Builder Role A year ago, Becoming You Labs had one major product. Today we have two full platforms and a variety of new products, with more customers and more coaches arriving every month. We’re growing rapidly as we look to bring our methodology to the world. Over that same period, the Product Manager role has meaningfully evolved. AI is collapsing the talent stack by expanding what Product Managers can do autonomously and what they enable their teams to do. It is also making code cheap, so deciding what to build has never been more important. For this reason, we’ve joined AI-native teams in redefining the PM role to match the way we work. So long, Product Manager. Hello, Product Builder. A Product Builder is a new hybrid role that combines the core skills of a product manager, the sensibility of a product designer, and the foundational, AI-assisted technical skills of a software engineer to design, build, and ship functional software. Product Builders define the right problem to solve, then protoship it: build a prototype with AI assistance that’s meant to reach production, not just a review, and use it to accelerate their team and themselves toward meaningful outcomes. You’ll be the second product person here, working alongside the CPO across everything we build: the platform, the coaching and enterprise business, and our assessment products. You’ll help shape core strategy, ground what we build in real research, own a roadmap that holds up under pressure, sequence work in step with engineering, and keep stakeholders, founder included, clear on what’s coming and why. We’re hiring this role to make sure the right things get built, in the right order, at a quality bar we’re proud of, by someone the team trusts to know the state of everything.

Ship directly what isn't worth a designer's or engineer's time: copy changes, configuration, small fixes, internal tools. The test is reversibility. The more contained and reversible a change, the more you should just do it. Anything with a large blast radius (assessment scoring, data retention, what we tell someone about themselves) brings in the right expertise, every time Automate the recurring work that slows product teams, so your time goes to judgment, discovery, and the decisions that matter Find the direction Protoship! Prototypes that ship. Explore product directions with prototypes you build with AI assistance with the intent of shipping them to production Define the problems worth solving. A small share of what we could build drives most of the impact. Your job is to find it, make the desired outcome measurable, and reduce the problem to the smallest meaningful intervention Bring business context to every prioritization discussion: the problem, how big it is, what it costs to build, and what we expect back Pressure-test the roadmap, not just execute it. Bring a point of view on what we build, in what order, and what we don'tManage stakeholders, including the founder Be the connective tissue between the founder, the CPO, engineering, design, data science, and go-to-market Translate a founder's methodology and instincts into scoped, buildable work, and push back with reasoning when something doesn't reconcile Absorb and navigate ambiguity rather than withholding information or shielding the team from itStay close to customers and hold the quality bar Deeply understand our customers including all segments across B2B, B2C, and B2B2C and build compelling strategic directions to best serve them Partner with Design to drive our research practice: write the research plans, recruit and interview users, run usability sessions, and turn what you hear into prioritized work Pitch in on the support queue while we're small, not as the owner of it, but because being near the complaints is the fastest way to learn where we can improve. We plan to hire dedicated support; until then, everyone helps Keep a current, evidence-based picture of where customers are getting stuck, so prioritization arguments rest on something real What This Role Is NotIt is not telling people exactly what to build. Our designers and engineers are hired for their product sense. Your job is to maximize their impact It is not executing someone else's roadmap. You'll help set itIt is not project management alone. Keeping the roadmap on track is part of the job, but it's the floor, not the ceiling It is not leading with control. Lead with context Anti-patterns we watch for: Performative work that doesn't change outcomes: the beautiful deck, the exhaustive doc nobody needed Structure for its own sake that slows things down Spread focus that produces limited progress in many directions