National Sales Manager Natural Channel

Position Summary: The National Sales Manager is a critical member of the St Dalfour team and will be responsible for developing, growing & maintaining their accounts. The account list may change or expand. This individual will report directly into the Head of Sales and will have responsibilities that include, but are not limited to, account management, HQ selling, distributor management, budget management, assist with marketing team objectives. Additional detail for this position is below.

Location: Home based, ideally living close to good hub airport in CST or EST time zone. Travel throughout the US as required Reporting to - Head of Sales, USAJob Purpose - Deliver against overall business strategy, including; Maintain and grow existing retail base within required channels (Natural, and Speciality)To maintain & grow a comprehensive new business pipeline, delivering ‘on brand’ distribution To secure distribution of NPD, where relevant to sector Use reporting tools and data sources, both internally and externally, to; Track account performance and use insights to influence outcomes to deliver against budget targets Use P & Ls to determine profitability of programs and account launches Create trade spend/ promotional programs within St Dalfour criteria Build forecasts and sales plans, with support from Head of Sales Present both internally & externally on results, forecasts, and trends Manage Brokers and Merchandising Team by Preparing regular interface to track performance and planning Setting and reviewing clear initiatives and goals for the short, medium & long term Develop and manage performance and relationships with distributors and retailers At headquarter and division level (Via trade shows and regular cadence meetings)Collaborate with key stakeholders to produce best in class retail programs, increasing brand presence and awareness Be an active member of the internal teams to track progress against targets Can work in a high energy, fast-paced environment Is an over-communicator, with all successes and challenges in any aspect of the role Requirements 6 yrs sales experience in the CPG industry, within food and preferably within premium brands. Experience with managing at least one national Natural retailer and/or Distributor Experienced in launching new products into market. Good grasp of P & L drivers and willingness to learn and adapt Strong Excel and Power Point skills Preferred experience at HQ level with WFM Sprouts, INFRA, NCG, NGVC, UNFI HQ, or KeHE HQKey AttributesA team Player – happy to get ‘stuck in’ and believes in collective responsibility Results orientated, goal driven and accountable with an entrepreneurial edge Confident communicator, both written and verbal. Positive, can-do attitude and willingness to contribute openly to a small team