About the role
POSITION SUMMARY:
The DTC Planner / Assortment Planner is responsible for developing and executing assortment strategies across direct-to-consumer channels to maximize sales performance and inventory productivity. This role sits at the intersection of merchandising and planning — translating consumer demand signals and financial targets into clear, actionable buy and assortment decisions across online, DTC, and owned retail channels. The ideal candidate brings a strong analytical foundation, a passion for product, and the ability to synthesize large, complex data sets into insights that drive the business forward.
KEY RESPONSIBILITIES:
Develop and own seasonal DTC assortment plans aligned with financial targets, brand strategy, and consumer demand signals Build and manage channel-level recap actuals vs. plan weekly Conduct pre-season hindsight and post-season analysis to identify trends, risks, and opportunities for future buys Partner with Merchandise Planning, Buying, and Marketing teams to ensure assortment depth and breadth supports sales projections Lead in-season performance tracking — including sell-through, weeks of supply, gross margin, and inventory turn — and deliver actionable recommendations Leverage large data sets to identify demand trends, forecast inventory needs, and optimize assortment positioning across channels Develop and maintain size and color selling analyses to inform future assortment and pack decisions Support product launch planning and promotional activity in collaboration with marketing and digital teams Build and manage end-of-season markdown and clearance strategies to minimize excess inventory Create and present regular business performance reporting and seasonal recaps to leadership Continuously improve planning processes, tools, and reporting infrastructureREQUIRED QUALIFICATIONS5+ years of experience in DTC planning, merchandise planning, or assortment planning within apparel, fashion, or consumer goods Demonstrated experience managing OTB and assortment plans across multiple channels or categories Advanced proficiency in Microsoft Excel — including pivot tables, VLOOKUP/XLOOKUP, and financial modeling Experience working with enterprise planning tools (e.g., Anaplan, SAP, Oracle Retail, or similar)Strong analytical skills with proven ability to translate data insights into clear business recommendations Experience working cross-functionally with buying, merchandising, marketing, and supply chain teams Excellent communication and presentation skills; comfortable presenting to senior leadership Bachelor's degree in Business, Finance, Merchandising, or a related fieldPREFERRED QUALIFICATIONSHands-on experience working with large, complex data sets; proficiency in SQL, Power BI, Tableau, or Python strongly preferred Background spanning both wholesale and DTC planning environments Familiarity with licensed or branded apparel, including seasonal and sport-driven product cycles Experience with statistical demand forecasting models and inventory optimization tools Strong understanding of size curve analysis, color productivity, and style-level margin optimization Experience supporting Amazon or marketplace channel planning in addition to owned DTCWHAT WE OFFERCompetitive salary commensurate with experience Comprehensive benefits including medical, dental, vision, and 401(k)Collaborative, fast-paced environment with high visibility to leadership Opportunity to build planning processes and infrastructure at a growing apparel company
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