Senior Product Marketing Manager (Member Engagement)

Posted today

lending clubMillbrae (CA)

Marketing Managers Consumer Lending

SENIORITY

Manager

Apply

About the role

The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank's digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app. In this role, you'll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across one of our key growth areas You'll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank's lending and banking products Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank's lending and banking products Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users (MAU), and products per member, partnering with Lifecycle Marketing to activate the strategy across channels Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements

Benefits: Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members A hybrid work model that balances in-office and work from home Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves Mothers Rooms and hospital-grade pumps in every LC office Generous and varied mental health benefits Wellness program with cash incentives - earn up to $75 per month for being active Paid volunteer time and donation matching Onsite gym, locker room, bike room, and fitness classes (depending on location) Café with our own in-house barista Stocked pantries with healthy snacks and drinks Technology-forward and collaborative office spaces Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagementBachelor's degree or higher, or equivalent combination of education and experienceStrong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teamsAbility to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environmentsHighly collaborative with demonstrated ability to lead through influence without direct authorityStrong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environmentDemonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisionsYou have hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts. You're equally comfortable using these tools yourself and showing others how, while applying sound judgment around accuracy, customer data, brand voice, and where human oversight matters mostExperience in financial services, fintech, or another regulated consumer industryExperience with credit monitoring, financial wellness, or other data-driven insight products

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.